JOB SUMMARY: The Event Marketing Manager is responsible for the marketing, branding, promotion and communications for Global Summits, the annual marquis event for the professional association. Under the direction of the VP of Strategic Events and with guidance from the Director of Marketing, this position will utilize expertise in creating innovative marketing solutions, experiential marketing and communicate event benefits to motivate attendance, engagement and participation in support of business goals.
Work with the Director of Marketing and the VP of Strategic Events to develop and execute the overall marketing strategy and communications for the association’s annual summits and other assigned events.
Execution of the event marketing activities: lead generation, research, planning, advertising, promotional development and execution, monitoring, evaluating, and communicating the success of these activities.
Produce summit related marketing copy and material in print and electronic form (including program guide, signage, sponsored events/programs, summit app, etc.).
Ensure accuracy of summit marketing communications including proofreading, on-target messaging and tone, corporate branding consistency and cultural sensitivity and verbiage.
Ensure timely dissemination of summit marketing information through a variety of print, mail, electronic, digital and telephonic channels to specific targeted audiences.
Compose and execute creative strategies for summit communication programs for a variety of audiences, write promotional copy, guide design development, visual communication, and production.
Provide day-to-day management of external event marketing / PR vendors and internal resources engaged in summit marketing activities such as art directing, copy writing, production, etc.
Development and implementation of all promotional tactics including audience selection, email, online, direct mail, advertising, etc.
Write post-promotional evaluation for summits.
Work with appropriate leadership to develop, manage, monitor, and report on budgets provided for event marketing programs.
Conduct appropriate marketing research, planning, execution and analysis and recommendation-building for the Strategic Events department and senior management when needed to include offerings and competitive analysis of other CRE associations.
Serve as event marketing liaison to Content Strategy Group to provide expertise and insight related to audience, market, and competitive landscape.
Recommend and guide implementation of initiatives or improvements in summit / event products, programs, services and functionality in order to provide an exceptional member experience.
Keep current with best practices in email marketing, content marketing, experiential marketing and automation strategies.
Work with marketing team to plan, implement and track summit and event promotional email campaigns within our email automation platform. Evaluate metrics measurements; Analyze ROI and innovate new ideas to optimize and improve campaigns.
Direct internal and external designers on the application of graphic and brand elements from product/service/program marketing campaigns to email templates.
Provide on-site staff support during summits and other assigned events.
* Please note that this is not a meeting planning position and does not include meeting planning and logistics responsibilities. Candidates must have experience in event or conference marketing to be considered.
QUALIFICATIONS / REQUIREMENTS
BA in Marketing, Public Relations or relevant event marketing experience
5 years of progressively responsible marketing experience with direct experience promoting live events, conferences and tradeshows
Exceptional writing ability, including 2-3 years promotional copywriting experience for a professional audience and demonstrated report and strategy writing skills
Demonstrated experience in conceptualizing marketing strategy and plans and in executing them, employing a variety of marketing techniques.
Solid understanding of integrated event marketing and promotional implementation
Experience in managing market research, creative services, printing, mailing, ad space and other marketing-related activities
Strong budget management skills
Exceptional communication skills, collaborative approach, and ability to work within cross-functional teams
Strong presentation skills
A creative, out-of-the-box thinker
Demonstrated ability to wear multiple hats, work well with different teams and juggle complex priorities
Proficiency in MS Word, Excel, PowerPoint; Adobe Creative Cloud (Illustrator and InDesign)
Experience in event marketing and communications within an association preferred
Experience in marketing and communications within the field of corporate real estate a plus
Additional Salary Information: Salary commensurate to experience; CoreNet Global Benefits: 4 weeks PTO + 10 paid holidays, 401-K match, Company Paid Medical HRA, 100% company paid dental-vision- life insurance-STD and LTD, Company paid parking or transit, AFLAC
CoreNet Global (www.corenetglobal.org) is a professional association for the corporate real estate industry that provides education, knowledge sharing and networking to corporate real estate peers. CoreNet Global has over 10,000 members worldwide and more than 45 chapters throughout North America, Europe, Asia, Australia and New Zealand. As a global learning organization, it is the industry thoug...ht and opinion leader, convening the entire real estate industry.
CoreNet Global offers an excellent benefits package to our team members including but not limited to: 4 weeks PTO,
10 Paid Holidays,
Employer Paid Parking / Transit reimbursement,
Employer paid Medical deductibles: Blue Cross Blue Shield of GA,
100% Employer Paid Dental: Blue Cross Blue Shield of GA,
100% Employer Paid Employee Vision: EyeMed,
100% Employer Paid STD, LTD, Basic Life / ADD: Greater GA Life,
100% Employer Paid teledoctor: My Ideal Doctor,
401-K Employer Match,