Basic Function: Oversight of NCAA partnership-driven relationships with corporate entities involved in sponsorship. Collaborative and relationship-based partnership development with NCAA media and marketing rights holders by way of sales support, servicing and general management related to sponsorship and other business with external entities. Identification, creation, and development of value for the corporations financially supporting the NCAA, student-athletes and fans.
Membership on Championships and Alliances leadership team, providing the department and other national office groups with management of and partnership on corporate-related strategic and tactical programs and initiatives. Strategically develop and advance team objectives to support corporate entities with active engagement in proactive enforcement efforts for all elements of the NCAA’s intellectual property. Attend and support NCAA championships to manage various on-site duties related to corporate activations, hospitality, and championship operations
Direction and oversight of corporate relationships staff and all related agreements to monitor compliance and contractual rights and benefits, to partner with Turner/CBS in the creation, leverage, corporate sales opportunities and activation of partnerships, and to actively communicate NCAA marketing guidelines that pertain to NCAA corporate relationships.
Development of marketing and branding plans for ancillary events, promotions and fan experience opportunities sponsored by NCAA corporate partners, including staff oversite of fan engagement and in-venue entertainment at select championships, while elevating and building equity in the NCAA brand by driving messaging activation opportunities to maximize exposure of NCAA parent brand and all appropriate sub-brands.
Lead, facilitate and develop the corporate relationships team to grow involvement, staff development and experience in an environment of communication, collaboration and accountability, including oversight of personnel and budget management.
Other duties as assigned by the managing director of men’s basketball and/or the senior vice president of basketball.
The National Collegiate Athletic Association is a membership-driven organization dedicated to safeguarding the well-being of student-athletes and equipping them with the skills to succeed on the playing field, in the classroom and throughout life.
We support learning through sports by integrating athletics and higher education to enrich the college experience of student-athletes. NCAA members –... mostly colleges and universities, but also conferences and affiliated groups – work together to create the framework of rules for fair and safe competition.
Those rules are administered by NCAA national office staff, which also organizes national championships and provides other resources to support student-athletes and the schools they attend. The NCAA membership and national office work together to help more than 460,000 student-athletes develop their leadership, confidence, discipline and teamwork through college sports.