POSITION OFFERED: Adjunct Instructor – Wine Marketing
EMPLOYMENT DATE: Spring 2018: 1/24/18-5/18/18
TERM OF EMPLOYMENT: Adjunct, Non-renewable
JOB DESCRIPTION: Teaching one or more sections of any of the following courses:
WINE120 - Survey of Wine and Alcoholic Beverages - An introductory course that covers the many categories of alcoholic beverages available on the market today. Topics include the wine styles of the major wine producing countries in the world, spirits and beer. Critical tasting is an integral part of the course.
WINE130 - Grape Growing and Wine Business - An overview of the methods of grape growing and wine making. A wide range of business and economic aspects of wine production are introduced. Students gain an understanding and appreciation for the art and skill that go into crafting premium wines.
WINE202 - Beverage Studies - A study of a range of both alcoholic and non-alcoholic beverages that explores coffees, teas, beers, and spirits from production to final usage. Students learn about beverages and their use in a variety of establishments including, bars, clubs, casinos, tasting rooms, coffee/tea house, breweries, and restaurants. Students gain the knowledge needed to work or manage a variety of industry establishments.
WINE220 - Wine Marketing and Merchandising - Students learn the fundamental aspects of the wine business and the unique characteristics of its marketing to effectively market and promote wine. Successful sales and customer service strategies along with a range of selling techniques from wholesale, retail, restaurant, and wine room tasting are studied. Students learn how to assess customer needs and meet them. Topics include wine business management, sales and communications, direct and indirect distribution channels, advertising, alternative sales strategies, internet e-commerce, public relations, print and other relevant media, concepts of brand imaging, product slotting and placement. Activities include development of a marketing plan for wine products and merchandise.
QUALIFICATIONS: Bachelor’s degree and a minimum of 3 years wine industry experience required. Master’s degree in the field of Wine Marketing, Viticulture and Enology, Business Administration, Marketing or Hospitality Management preferred.
SALARY RANGE: $870 - $925 per credit hour dependent upon experience.
Review of applicants to begin immediately and continue until position is filled.
Tompkins Cortland Community College is a culturally diverse campus with over two decades of strong partnerships with international colleges and universities and a commitment to preparing our students for citizenship in a global society. Tompkins Cortland Community College is accredited by the Board of Regents of the State of New York and by the Middle States Association of Colleges and Schools and awards associate degrees in career-oriented and liberal arts/sciences programs of study. Enrollment is approximately 3,500 students. To learn more about the College, visit our website at www.tompkinscortland.edu. Visa sponsorship not available. Women and minorities are strongly encouraged to apply. AA/EOE
Location: Tompkins Cortland Community College is located in the naturally beautiful and culturally rich Finger Lakes region of upstate New York, near Syracuse, Rochester, Ithaca, and Binghamton. The area is host to many colleges, including Cornell University, as well as excellent healthcare, museums, festivals, and business enterprises.
Additional Salary Information: SALARY RANGE: $870 - $925 per credit hour dependent upon experience.
Tompkins Cortland Community College is one of 30 community colleges and 64 campuses in the State University of New York system. Located in Dryden, the college serves more than three thousand students in credit programs and another three thousand in non-credit workshops and customized training.The college offers 54 academic programs in business, computers, health, communications, liberal arts, crim...inal justice, and human services. Specific degree programs include broadcast production, computer forensics, engineering science, new media, sport management, hotel and restaurant management, wine marketing, and several liberal arts programs, including education and general studies.The college attracts a diverse student body from most counties in New York State, several other U.S. states, and nearly 70 countries. The learning environment is enriched by students of all ages and backgrounds. About half of the college's graduates transfer as juniors to bachelor's degree programs at a wide variety of colleges and universities around the world, including Cornell University and Ithaca College. TC3 students study both full-time and part-time, and the college is a leader in online education. The college operates extension centers in Ithaca and Cortland.TC3 is extensively involved in our community. The college provides contract training for most major employers and provides an array of non-credit workshops designed to build skills relating to computers, leadership and supervision, personal growth, and many other areas.As a learning-centered college, TC3 is strongly committed to building on strengths to achieve student success.