Sales & Marketing Manager Halifax County Convention & Visitors Bureau
Type: Full Time - Experienced
Job Title: Sales & Marketing Manager
Reports to: President/CEO
The Halifax County Convention & Visitors Bureau (HCCVB) manages the destination marketing efforts of the County of Halifax, North Carolina. Position is in Roanoke Rapids, NC at the Halifax County Visitors Center. This is a rural area in Eastern North Carolina.
Position performs sales and marketing activities that promote Halifax County to meeting planners, sports tournaments, group tour operators and the leisure travel market. The position handles e-marketing, database management and volunteers. The position will assist in the strategy and management of our owned and paid media programs, including those in the digital space.
Position works with hotels, attractions, tourism related businesses and community partners to assist with promotions and events to increase tourism spending.
Position assists in the development of a market plan/budget.
Position attends tradeshows, sales missions, events and meetings to represent the HCCVB on nights and weekends and other times as needed.
Job Scope & Essential Responsibilities
Assist with the creation of the organization’s marketing plans, to enhance the organization’s image as a group/leisure destination to meeting planners, group tour leaders, visitors and the tourism industry
Develop and maintain data and calendar in the consumer website
Assess, interpret and utilize data and analytics
Creative marketing development, including event marketing support, and writing articles for blog and website
Host familiarization tours for journalists and tourism industry
Develop collateral materials for the HCCVB, including e-newsletters, and assist with the production of the official Halifax County Visitors Guide
Coordinate media interest and ensure regular contact with target media and appropriate response to media requests
Four-year degree in marketing or related field
Strong knowledge of and experience in managing digital marketing channels, social media and email, including analytics
Solid knowledge of website analytic tools and optimization (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Strong analytical skills and data-driven thinking
Exceptional interpersonal communication skills
Current knowledge of marketing concepts, strategy and best practices, including the latest trends in online marketing and measurement
Tech savvy with proficiency in Adobe Creative Suite, especially Photoshop and Illustrator, and in Microsoft Office Suite
Previous experience in a similar sales & marketing role, preferably in travel, tourism or hospitality
Strong oral and written communication skills, including in public speaking/presentations
Knowledge of County’s tourism, hospitality assets is a plus
If you are interested in applying, please forward your resume’ to firstname.lastname@example.org. Mention “Manager of Sales & Marketing” in the subject line.
County wide Convention & Visitors Bureau in rural Eastern North Carolina. Position is located in Roanoke Rapids, NC at the Halifax County Visitors Center. This is a small bureau with excellent benefits.