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ASAE seeks an experienced marketing professional whose primary objective is to develop, implement and evaluate marketing strategies and tactics in support of various major projects for ASAE. This includes developing and implementing marketing tactics that may utilize all of the communication channels including direct mail, print, advertising, websites, exhibits, social media, and email. This position will have significant interaction with many departments and will be expected to manage campaigns as well as discrete projects as needed.
SUMMARY OF BASIC DUTIES & RESPONSIBILITIES:
This position is responsible for development and implementation of marketing strategy, materials, and promotional components for campaigns tailored to specific segments, programs, products, and events to achieve targeted goals for participation, attendance, and revenue. Key to the success of this position is the ability to manage/develop promotional assets and copy for several internal clients based on analysis of the product goals, audience, marketing, sales, and competitive data.
Strong marketing, creative, writing, project management, and overall account management skills are essential. Develops and manages multi-faceted marketing campaigns, which include print collateral, email, advertising, social media, and interactive elements to create campaigns intended to position ASAE’s programs, products or services, enhance and broaden its appeal, reach new and more diverse market segments, and increase revenue.
Thrives in a fast-paced, high volume work environment and is a professional who works collaboratively with a diverse group of product line managers across the organization to create and manage cross-organizational, integrated marketing strategies. Individual should be able to bring new marketing concepts to the organization so that, when possible, non-traditional strategies can be tested and implemented.
Serves as account manager for several internal clients as it pertains to their marketing needs.
Develop and implement marketing campaigns and promotions to support a wide variety of programs and services with emphasis on special events, education programs, special initiatives, and product launches.
Reviews and edits existing and new promotional materials for marketing effectiveness.
Manages email campaigns with the support of the marketing coordinator, and develops email testing and segmentation when appropriate.
Pulls mail lists and other data inquiries for projects.
Writes copy for product positioning, website, and campaign assets.
Manages individual client marketing budgets, including tracking and reporting all costs, and analyzing sales and marketing effectiveness of tactics as required.
Reviews marketing communications ensuring consistent use of ASAE brand guidelines.
Analyzes and product goals, audience, marketing, sales, and competitive data in developing marketing strategy and tactics.
Solves marketing problems using qualitative and quantitative data.
Works closely with the product/program developers (internal client) to gain full understanding of features and benefits to be promoted and gives recommended marketing strategy.
Works closely with the in-house graphic designer(s)/art director and production manager in the development of marketing collateral.
Pushes forward and is mindful of organizational priorities while executing campaigns and new processes.
Four-year college degree in Marketing, Advertising, Communications, or related area is required.
Thorough knowledge and understanding of collateral development, email marketing, and advertising is required. Experience in public relations is desirable but not required. Exceptional promotional copy writing and editing skills are required, as is the ability to communicate creative concepts and strategies to a diverse range of members and non-members. Marketing, analytical, and creative skills will help the incumbent be successful in this position. The ability to manage multiple projects under sometimes compressed schedules is a must. Individual must be able to work independently and collaboratively as one member of 10 person marketing, branding and communications department and more broadly with the entire Communications Group and clients throughout the organization.
This position requires excellent communication skills including interpersonal and listening skills, superb writing skills and a well-developed sense of account management and customer/client service.
A minimum of five-to-seven years of demonstrated account management experience and results in collateral and electronic marketing communications development in a high-paced, high-volume environment is required. The ability to create and test new approaches for promoting products, and services is important. Agency and/or association experience is desirable.
Additional Salary Information: EOE. Salary commensurate with experience.
ASAE is a membership organization of more than 22,000 association executives and industry partners representing more than 11,000 organizations. Our members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world.
With support of the ASAE Foundation, a separate nonprofit entity, ASAE is t...he premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community.
We believe associations have the power to transform society for the better. Our passion is to help association professionals achieve previously unimaginable levels of performance. We do this by nurturing a community of really smart, creative, and interesting people - our members. In short, we are the Center for Association Leadership.