Strategic Marketing Analyst, Construction Solutions Group
December 12, 2017
At BASF, we create chemistry through the power of connected minds. By balancing economic success with environmental protection and social responsibility, we are building a more sustainable future through chemistry. As the world's leading chemical company, we help our customers in nearly every industry meet the current and future needs of society through science and innovation.
We provide a challenging and rewarding work environment with a strong emphasis on process safety, as well as the safety of our employees and the communities we operate in, and are always working to form the best team—especially from within, through an emphasis on lifelong learning and development.
And we are constantly striving to become an even better place to work. BASF has been recognized by Forbes Magazine as one of America's Best Employers in 2017. Come join us on our journey to create solutions for a sustainable future!
Where the Chemistry Happens...
The Construction Solutions Group is dedicated to bringing innovative formulated solutions to our customers in the construction industry by combining the entire BASF portfolio of products and services. The Strategic Marketing Analyst will focus on the long-term horizon for the Construction Solutions group, working to identify and recommend market trends and growth opportunities for the business.
Strategic Marketing Analyst, Construction Solutions Group (1705206) – Charlotte, NC
Formula for Success: You Will...
Deliver a customer-focused, analytical perspective on markets, trends, key drivers, and the competitive landscape.
Design and run original market research studies; synthesize data and insights to inform innovation opportunities and segment strategies.
In conjunction with Marketing Managers, identify and evaluate new product, product improvement, and new business opportunities.
Lead portfolio steering across segments. Work with Marketing Managers, identify gaps, opportunities, and redundancies in product portfolio. Develop and maintain tools to monitor product launch progress and success. Organize and lead Portfolio Steering Meetings.
Lead business strategic planning and reporting, as well as segment-specific marketing plans.
Create Your Own Chemistry: What We Offer You...
Adding value to our customers begins with adding value to you. You@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you—the whole you—in all stages of your life and career. With you@BASF, you create your own chemistry.
The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans, to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you'll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career.
At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world’s leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the... current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future.