Carnegie Mellon University is a world-class research university with distinctive areas of excellence and a culture marked by ambition, passion, and a deep, practical engagement with the challenges facing society. Our Marketing and Communications Division is searching for an Assistant Vice President who will serve as the university's Chief Content Officer, with primary responsibility for capturing and articulating the stories that capture and bring alive this remarkable institution, coordinating the channels through which those stories are told, and ensuring execution at the highest level.
As AVP, you will oversee efforts to tell strategic, high-impact stories through external media, especially major national outlets, and serve as a key coordinator and leader among other communicators across the university, developing a comprehensive content strategy while raising standards and developing talent. To be successful, you will understand the wide variety of channels through which the university tells its stories — including news announcements, long-form narratives, social media, multimedia and other content, ensuring they are integrated. The content and communications delivered will be creatively and strategically implemented for maximum impact across a variety of audiences. Outstanding writing and editing skills are a prerequisite for the position.
Carnegie Mellon University is pleased to partner with Lois L. Lindauer Searches in its search for an Assistant Vice President, Content & Communications in the Marketing & Communications Division. Interested applicants can learn more or apply here or by contacting Anne Norton, LLLS Search Director, at anorton@LLLSearches.com .
Core responsibilities will include:
Identify and articulate the messages and stories that will raise the visibility of the university around the world, and resonate with members of the university community, in support of the university's priorities.
Lead efforts across campus to proactively tell the Carnegie Mellon University story, especially through national media placements and other high-impact channels.
Direct and coordinate university's approach to major university announcements, developments and initiatives, planning the use of different forms of media and assigning appropriate staff in support of comprehensive communications plans.
Identify issues developing both internally and externally to the University community that have the potential to generate public interest and affect the University's external reputation, and recommend and implement communications strategies for anticipating and responding to issues.
Manage the creation of a university-wide magazine and the necessary editorial and design staff to develop a comprehensive business plan; Help foster creativity and innovation in university communications, harnessing new media and new approaches to help tell the University's story; improve quality of writing and other key skills across the division;.
Plan and execute the university's multimedia storytelling on its home page and other key websites.
Create a content strategy for integrating channels and outreach across all the platforms;
Supervise the innovative use of social media to support and promote other forms of storytelling, and as a standalone form of communication and engagement, particularly with students, prospective students, alumni, and other target audiences.
Oversee media relations for the university, including the development of key messages, materials, and relationships, ensuring that outreach to news media locally, nationally, and globally is coordinated with broader university communications strategies and initiatives.
Develop venues and systems to coordinate editorial work within Marketing and Communications, and across colleges, departments, and other administrative divisions; build teamwork and a vision of shared goals among communicators campus wide.
Work closely with Vice President and Marketing & Communications senior staff to shape key communications planning and the most effective communications team; create synergies with the Creative Director to ensure consistent messaging across channels.
Help recruit and retain an editorial staff that is professional and collaborative, and help foster a workplace that encourages and rewards the best work;
Work with Metrics Coordinator to develop and execute effective measurement of editorial activities, and help promote successes across university.
You should have the ability to work independently and effectively, managing multiple projects simultaneously in a fast-paced, deadline-driven environment. A high degree of integrity, trustworthiness, respect and team collaboration, as well as a fluency with topical news and culture is also an asset. Adaptability, excellence, and passion are vital qualities within Marketing and Communications. Inclusion, collaboration and cultural sensitivity are valued competencies at CMU. Therefore, we are in search of a team member who is able to effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work. The ideal candidate will also have the ability to work after hours and on weekends when appropriate.
Bachelor's degree in English, journalism, communications or business or some other relevant field.
Minimum of 12-15 years as a leader in multi-channel content creation.
Management experience required; ability to lead and inspire large teams of content creators and creative personnel to achieve goals.
Carnegie Mellon (www.cmu.edu) is a private, internationally ranked research university with programs in areas ranging from science, technology and business, to public policy, the humanities and the arts. More than 12,000 students in the university’s seven schools and colleges benefit from a small student-to-faculty ratio and an education characterized by its focus on creating and implementing solutions for real problems, interdisciplinary collaboration and innovation. A global university, Carnegie Mellon’s main campus in the United States is in Pittsburgh, Pa. It has campuses in California’s Silicon Valley and Qatar, and programs in Africa, Asia, Australia, Europe and Mexico.