The Director of Marketing is a new and exciting role for the Harvard Innovation Labs, and representative of our continued evolution as a multi-lab ecosystem. The role and the formation of the Marketing department in 2016 reflects our commitment to improving the overall Innovation Labs brand experience and broadening our messaging and outreach within the University and across the Harvard alumni entrepreneurial network and local Boston innovation ecosystems. Alongside the formation of the Marketing department has come the creation of the Community Relations team in 2017, the group of front-line staff members at each lab charged with directly serving our customers in particular and the community in general to ensure full engagement and deep satisfaction with the resources we provide. The Director is charged with overseeing both departments, achieving their annual department plan milestones, developing their functional capacities and those of the individuals within them while fully supporting the strategic priorities of the organization.
The specific responsibilities of the position are as follows:
Marketing Responsibilities: Lead all marketing, brand and PR strategy for the Harvard Innovation Labs while managing a marketing team consisting of 1 full time coordinator as well as a team of contractors including: graphic designer, content editor/writer, PR and communications and digital marketing coordinator. Responsibilities include:
Establish an annual marketing plan and supporting systems to achieve performance metrics, drive awareness and interest in all three labs across Harvard schools, Harvard alumni entrepreneurs and the broader Boston innovation ecosystem.
Working with outside resources to ensure the brand architecture in support of the Harvard Innovation Labs is up to date, compelling and sound. Create templates, tools and processes to ensure that all communications are consistent in terms of message and identity.
Work towards a comprehensive and innovative stewardship of all touchpoints between the Harvard Innovation Labs and the various constituencies we serve.
Oversee the creation and implementation of innovative communication campaigns in support of signature events and ensuring robust application flow for all three labs, including the President's Innovation Challenge
Ensure that our digital presence is optimized (website, social media, content marketing)
Ensure the efficient and cost effective production of all collateral, video, print, etc.
Manage the annual marketing budget to maximize value while minimizing risk of overages
Work with the Marketing Coordinator to establish effective systems and processes that ensure consistently effective output
Community Relations Responsibilities:
Lead, manage and develop the Community Relations department/function for all three Harvard Innovation labs in order to deliver optimal customer lifecyle experiences from application to off-boarding to Innovation Labs alumni engagement
Work with the Community Relations staff to create an annual department plan that supports the overall Strategic Plan tactical priorities while ensuring consistent progress of the department's function and value
Ensure that Community Relations systems and protocols are being built to achieve consistency of delivery and the capacity to scale/expand to other locations
Ensure that the Launch and Life Lab communities represent venture team criteria and that there are solid pipelines of applicant interest
Working with the AD, Community Relations develop and implement a Harvard Innovation Labs alumni engagement plan that establishes opportunities for value exchange
Working with the AD, Community Relations develop and implement a concerted plan to better curate, manage and deploy the Harvard Innovation Labs Advisor Network, a network of almost 200 volunteer experts, entrepreneurs and subject matter experts who volunteer their time in support of Harvard student (and alumni) entrepreneurs
Management Responsibilities: The Director of Marketing position includes several direct reports and as such is responsible for being a consummate and effective day-to-day manager and talent developer. A Harvard Innovation Labs manager is expected to:
Maintain up-to-date job descriptions for all direct reports
Establish annual performance improvement goals via the formal performance management system
Conduct weekly one on one check ins with all employees to ensure clarity of priorities, understanding of performance and the constant realization of both support and accountabilities
Be a motivating and effective teacher
Other Tasks and Accountabilities:
The Director is expected to be a creative force within the organization, a source of innovative ideas and expression
S(he) is an essential part of the overall management team and is expected to play an active role in the formation of the annual Strategic Plan and its implementation
S(he) is charged with actively guiding the Marketing & Community Relations departments in their collective evolution and the professional evolution of the individuals within them
S(he) also serves as a positive bastion and constant example of the Harvard Innovation Labs' culture and values
Note: Cover Letter is required.
Salary Grade: 059
Union: 00 - Non Union, Exempt or Temporary
BA/BS required. 7+ years of related experience.
The position requires solid leadership and management competencies, a high level of organization and deadline orientation as well as problem-solving skills.
Evidence of ability to work at the strategic level (generating and executing innovative ideas) and the tactical level (organizing meetings, analyzing data, solving administrative problems).
Brand, marketing & communications leadership experience is essential, ideally in both the consumer and B2B spaces
Some experience managing or interfacing with multi-faceted communities
Experience working in a university setting preferred with a commitment to strong customer service and quality
Must possess superior verbal communication skills with high creativity, energy, integrity, thoughtful judgment and decision making – solid presentation skills a must
Excellent written communication skills with the ability to match message delivery to audience needs.
The ability to work occasional extra hours, including evenings and weekends, to meet deadlines and oversee and/or attend events
Agility, gravitas, and high EQ are valued attributes
Must be proficient in Microsoft Office 2016
Creative & Outgoing
Harvard Innovation Labs Personality Attributes
Act like an owner
Serves all Harvard Innovation Labs customers
Serves Advising (and Programming)
Customer to Operations
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Internal Number: 44627BR
About Harvard University
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.