The Monterey County Convention & Visitors Bureau (MCCVB) is the destination marketing organization for Monterey County, including the cities and areas of Monterey, Carmel-by-the-Sea, Carmel Valley, Pacific Grove, Seaside, Sand City, Marina, Salinas, Moss Landing, Salinas Valley and Del Rey Oaks, as well as world renowned assets like the Monterey Bay Aquarium, the epic Big Sur coastline, Monterey wine country and iconic Pebble Beach. Tourism is the second largest industry in Monterey and generates $2.8 Billion in spending and more than 25,000 jobs for the communities. Our vision is to inspire the world to experience our extraordinary destination and our mission is to drive business growth through compelling marketing and targeted sales initiatives that maximize the benefits of tourism to our guests, members and community.
We are looking for dynamic individuals to join our team of passionate Monterey ambassadors. We work together with our community stakeholders on strategy and vision with integrity, accountability and leadership to reach our stated goals.
The Marketing Communications Project Specialist manages resources to support the collective success of the marketing communications team and achievement of department goals. In this capacity, the position is accountable for the implementation of marketing initiatives defined in strategic marketing plans and campaigns. The Marketing Communications Project Specialist is responsible for the accurate reflection of the MCCVB brand and high standard of quality on all marketing deliverables.
Essential Functions and Responsibilities
Responsible for scheduling, trafficking, planning and resource management of marketing projects and campaigns from concept through delivery.
Manages and allocates talent and resources as needed to meet project deliverables and objectives.
Responsible for ensuring marketing projects are delivered as scheduled and within budget to best possible quality standards.
Prepares project timelines and manage projects to establish budgets.
Oversees execution of special projects including the annual county state fair exhibit.
Has collaborative decision-making responsibility to ensure positive outcomes for marketing initiatives.
Ensures understanding of program goals and identify communications tools best suitable to accomplish program objectives.
Attains project milestones as scheduled and presents final materials on time.
Develops, maintains and updates comprehensive project files as well as documentation like comps/layouts, specs, special instructions, screenshots, logging, etc.
Develops and maintains relations and direct communications with Marketing Communications team as well other MCCVB teams.
Manages day-to-day relationships and communications with content marketing agency and creative contractors to develop and present new design, copy as well as marketing solutions to accomplish marketing goals.
Manages domestic and international agencies, in conjunction with the Content Marketing Manager and Director of Marketing Communications, to implement leisure, group marketing and advertising programs.
Ensures correct utilization and execution of MCCVB Brand consistently and appropriately.
Participates in board-approved marketing strategy as well as planning activities to present opportunities and ideas to assist and enhance marketing and sales results.
Manages all outside supplier services for art, design and photography, including soliciting bids and negotiating agreements.
Reports on and distributes results of marketing initiatives in accordance with the strategic initiatives of the organization.
Provide ideas as well as opportunities to assist and enhance sales results and group marketing.
Acts as primary liaison for the group sales department and ensures all marketing needs are met.
Manages and tracks departmental expenses; assists in composing monthly variance notes; contributes to budget planning for upcoming business plans.
Responsible for vetting of paid media opportunities; proactively makes recommendations that align with marketing strategies.
Actively contributes ideas for the overall marketing strategy to achieve department goals.
Writes and edits copy for reports, advertorial content, blogs, advertisements, etc.
Liaises with strategic and regional partners.
Proactively suggests and implements process improvements and sets a positive example for the team.
Creates internal process efficiencies and improves value for stakeholders.
Creates strategic, integrated content plans in social and digital marketing initiatives in collaboration with peers and others within the organization.
Contributes to our safe, positive and harmonious work culture and environment.
Excellent relational skills and problem solving abilities.
Superior professional communication and interpersonal skills.
Proven track record in project management, creative planning, quality control and meeting deadlines
Ability to prioritize and balance multiple projects simultaneously
Excellent written and verbal communication skills
Results driven, proactive and able to work independently and in groups
Ability to thrive in a fast-paced work environment
Ability to relate to and work with a wide variety of stakeholders
Ability to execute tasks and oversee projects with minimum amount of supervision
Ability to work under pressure and maintain professionalism
Ability to recognize and maintain confidentiality of information
Required Education and Experience
Four-year college degree and/or three to five years’ work experience in a marketing capacity
2-3 years’ experience in project management, creative planning, quality control and meeting deadlines
Experience leading a team, allocating and managing resources
Experience in strategic program development, planning and implementation
Experience developing and managing budgets
Working knowledge of computers including Microsoft Office software and Windows operating systems
Preferred Education and Experience
Advertising agency experience preferred
Experience using project management software or tools (e.g. FileMaker Pro, Smart Sheet, and Base Camp) preferred
Experience in tourism and/or hospitality industry a plus
This position has no direct reports or internal supervisory responsibility.
This job operates in a clerical office setting. This role routinely uses standard office equipment such as computers, phones, copiers, and filing cabinets.
This is largely a sedentary role with extended time sitting at and using a computer. Some filing is required. This would require the ability to lift files, open filing cabinets and bend or stand as necessary.
Position Type/Expected Hours of Work
This is a full-time position. Office hours of work are Monday through Friday, 8:30 a.m. to 5 p.m. Evening and weekend work and participation in events that occur after hours is expected as needed.
This position may require up to 10% travel.
Additional Salary Information: Compensation range includes annual 5% incentive potential and is dependent on competencies and qualifications.
About Monterey County Convention & Visitors Bureau
Inspire the world to experience our extraordinary destination
Drive business growth through compelling marketing and targeted sales initiatives that maximize the benefits of tourism to our guests, members and community
Expand & Amplify the consistent and dynamic marketing message
Invest in market opportunities
Grow consumer and group market share
Strengthen relationships with the community through inclusion, open communication, collaboration and accountability
Maintain & Evolve the high performance culture that attracts and maintains strong leadership
Accountability: We will be responsible for our results, actions and words
Integrity: We will at all times be trustworthy, honest and do what we say we’re going to do
Leadership: We will define our vision and advocate for it, allowing our guests and members to benefit from our destination marketing and sales efforts
Passionate: We will create success using passion about our profession and achieving results
Strategic: Our plans will be an efficient and clearly defined road map to achieve the targeted goals of the organization
Visionary: We will develop, share and inspire others to realize our ideal future