The Marketing and Recruitment Manager (MRM) position will lead the strategic planning for and execution of an international recruitment and marketing plan to drive international student enrollment to the INTO University of South Florida (USF) programs and University of South Florida degree seeking programs. The incumbent must develop and execute a comprehensive recruitment and marketing plan targeted at building brand recognition in key markets across the world thereby driving demand from students seeking educational experiences in the U.S.
The key metrics of success for this role will be measured by meeting the international enrollment targets
developed through the INTO USF partnership. This position will utilize an extensive network of on- and off-campus resources including alumni, government organizations, institutional partners, key faculty contacts, INTO’s global recruitment network as well as INTO regional offices to assist in this effort. This position will work closely with the University’s Office of International Admissions; the INTO USF Center Executive Director; and the INTO North America recruitment leadership to develop the strategy and to drive recruitment of international students.
The ideal individual for this role must be highly driven, a dynamic presenter, and focused on excellence. INTO USF is one of the largest and most successful INTO centers in North America. It is expected that the MRM will be self-motivated, highly collaborative, and an innovative professional that is focused on furthering and surpassing the already high standards set at INTO USF.
INTO University Partnerships collaborates with leading universities to provide international students with a personalized and highly supportive learning environment in which to acclimate to life on a US university campus and prepare for long-term academic success. Since 2006, INTO has launched partnerships to internationalize 24 universities in the US, UK, and Asia, including 10 in the United States: Oregon State University, University of South Florida, Colorado State University, Marshall University, George Mason University, Drew University, Saint Louis University, The University of Alabama at Birmingham, Washington State University, and Suffolk University.
The Marketing and Recruitment Manager reports directly to the INTO USF Center Executive Director, with functional responsibility to INTO North America Recruitment leadership.
The responsibilities of this position may change and develop over time, but will include the following:
Develop a comprehensive recruitment and marketing plan which includes participation in global recruitment activities such as exhibitions, seminars, alumni events, etc. to build the USF brand globally and drive international enrollments across all programs,
Establish country-by-country strategies in coordination with INTO regional offices to reach recruitment goals in particular countries and regions.
Develop best practices for INTO USF international recruitment and actively work to promote a diverse international student population.
Use analytical methods to identify recruitment and advertising opportunities and frequently update appropriate staff with regards to progress towards goals and center enrolment numbers.
Responsibility for the overall management of recruitment and marketing staff at INTO USF. Manage and oversee the annual brochure production process to ensure accuracy in representing INTO USF and university programs and services.
Travel extensively throughout the world to promote USF and its academic and language programs. Support recruitment efforts by INTO University Partnership’s regional offices.
Manage the center’s annual marketing and recruitment budget and provide regular reports showing progress against recruitment goals.
Cultivate and maintain solid, loyal relationships with US-focused recruitment channels including education counsellors, government and sponsoring organizations, feeder institutions and articulation
Provide on-going training, support and detailed program knowledge to external marketing and recruitment partners. Support global partners at promotional events in order to accurately represent USF program offerings.
Act as primary contact point and resource of in-depth knowledge for INTO’s regional offices regarding all facets of USF and INTO USF
Provide on-going training, updates and support to INTO University Partnership’s (IUP’s) regional office staff and global recruitment network.
Manage INTO USF scholarships and the scholarship budget.
Collaborate with INTO North America’s Marketing Communications staff and Recruitment Directors on the development of recruitment marketing materials and tools to drive enrolment to USF
Work closely with the USF International Admissions team to ensure that accurate information about programs, requirements and admissions processes are communicated to potential direct admission applicants and IUP regional offices.
Other duties as assigned
This position in based at the University of South Florida in Tampa, Florida
Commensurate with experience and qualifications, plus full benefits package
Bachelor’s degree, preferably in marketing, communications, business, international relations or a related area.
3 years of experience recruiting international students to attend academic and/or other programs in a US setting
Experience developing and implementing a high-level recruitment and marketing plan
At least 3 years of experience managing teams or individuals
Demonstrated administrative experience including budget and financial management processes, public relations, strategic planning, policy formation and supervision
Experience developing a high-level marketing plan and seeing it through to completion
Eligibility to work in and travel freely to and from the United States
Superior and dynamic presentation skills
Experience working in a university setting
Experience living, working or studying outside of the United States
Experience with Salesforce or equivalent CRM/database system
Demonstrated commitment to advancing diversity and equity, with particular emphasis on gender and multicultural issues
Prior experience with INTO
Skills and Abilities
Ability to foster collaboration and trust, work collegially and inspire others to high levels of performance
Superior interpersonal and communication skills, including excellent ability to communicate with people from a wide variety of cultures and linguistic backgrounds
Fluency in English essential
Fluency or working knowledge of a language other than English desirable
How to apply
To be considered for this position, please submit your cover letter and resume here:
PLEASE NOTE: YOU WILL ONLY BE ABLE TO UPLOAD A SINGLE DOCUMENT. BE SURE TO INCLUDE ALL YOUR PAGES TOGETHER AS ONE UPLOAD. ONCE YOU HAVE SUBMITTED, YOU WILL NOT BE ABLE TO GO BACK AND EDIT OR REAPPLY
Applications will be accepted until February 28, 2018
INTO University Partnerships provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. INTO University Partnerships complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.
Additional Salary Information: commensurate with experience, plus full benefits package
About INTO University Partnerships
INTO University Partnerships collaborates with leading universities to provide international students with a personalized and highly supportive learning environment in which to acclimatize to life on a US university campus and prepare for long-term academic success. Since 2006, INTO has launched partnerships to internationalize 24 universities in the US, US and Asia, including Oregon State University, University of South Florida, Colorado State University, Marshall University, George Mason University, Drew University, Saint Louis University, the University of Alabama at Birmingham, Washington State University and Suffolk University.