Develop and manage the overall strategic marketing plan for the organization’s products and services. Work with staff and volunteer committees to develop and execute successful integrated marketing communication initiatives for educational and membership programs. This position manages the marketing and email marketing, social media, sponsorship, and promotional materials (print and electronic) for the organization to attain organizational goals.
Work with product managers to:
Develop and manage integrated marketing communications and marketing initiatives, including email marketing and automated campaigns, split testing, and lead nurturing
Execute marketing tactics including writing copy for marketing materials including emails, direct mail, websites, social media ads, print ads, etc.
Create and implement new branded marketing collateral, website and promotional campaigns and strategies
Oversee roll out of print ads, online ads, brochures and marketing promotion events
Develop promotions for monthly webinars including reports and analytics
Input, track and analyze marketing and membership promotions
Manage the organizations sponsorship program
Assist product manager with the exhibitor’s program
Work with volunteer committee to manage and deploy social media campaigns
Support organization wide market research initiatives
Perform other related duties as required or assigned that contribute to the effectives of the organization and to accomplish strategic goals.
Bachelor’s degree (B.A.) in marketing-related field with 5 years of related work experience and/or training in email marketing social media marketing
Strong working knowledge of email and digital marketing best practices including A/B split testing, scheduling and subject lines
Strong working knowledge of social media best practices across platforms
Proficient with Microsoft Office products and have knowledge of Adobe Creative Suite
Effective project management and analytical skills
Excellent written and verbal communication skills
Team player and able to work with volunteer leaders, committees, and task forces
Association experience a plus
About Conference of Consulting Actuaries
Professional membership association providing continuing education for actuaries practicing in all disciplines.