Vice President for University Enrollment and Marketing
Point Loma Nazarene University
March 22, 2018
San Diego, California
Full Time - Experienced
The Point Loma Nazarene University community is, and intends to be, a decidedly Christian community, as exhibited by our shared beliefs, corporate practices, and Christlike character.
The Vice President gives leadership to the successful setting and achievement of the university’s enrollment goals in each of its units and programs in the traditional undergraduate, graduate, and extended learning units. This is accomplished through effective sales and marketing strategies designed and implemented for the unique needs of each unit and program.
Time: Full time
This role requires a sales-oriented, client-responsive approach to and accountability for:
Designing the strategic recruitment and marketing efforts for the unique enrollment goals of each of the university’s distinct units – residential undergraduate, graduate, and degree completion.
Assessing and adapting effective strategies to adjust to the changing enrollment marketplace.
Utilizing research data for action and evaluation.
Identifying and implementing strategies for gaining prospects and pursuing special recruitment populations.
Building and enhancing successful team operations in the distinct and different units of enrollment.
Providing collaborative direction to both the recruitment functions and the university-wide marketing and communication strategies which promote the brand of PLNU.
The position requires the Vice President to work collaboratively across many administrative units and locations of the university and to partner with Academics and Finance to ensure that the program and financial goals of the university are achieved through its recruitment and marketing efforts. This position requires a person with a self-motivating sales orientation who can adapt, design, and implement the unique and specific strategies necessary to work successfully in the widely different recruitment and marketing contexts of each unit and program. The position necessitates the capacity to evaluate, adjust, and redesign strategies quickly in order to address the changing marketplace of undergraduate, graduate, traditional, and non-traditional students.
The Vice President has the responsibility to:
Ensure the successful development and design of this new unit as an effective source of recruitment and marketing for the whole university.
Achieve the university’s residential undergraduate enrollment goal of an appropriately balanced, capacity main campus enrollment.
Achieve the collaboratively established and growing enrollment goals of each graduate program.
Meet the increasing program enrollment goals in the College of Extended Learning in its community college partnerships, online, and program-based degrees.
Oversee the design and implementation of a sales-oriented recruitment effort that meets the unique enrollment needs of each context and program in order to achieve full enrollment.
Ensuring effective implementation of the university’s financial aid resources in each unit as appropriate to its structure.
Provide anticipatory leadership in the design and implementation of market-based solutions for recruitment and services to the university which recognize the constantly changing marketplace and interests of students.
Collaboratively utilize marketing and communication strategies to support full enrollment and implement various communication and brand strategies building the success of the university.
Provide leadership that builds an effective team, inspires collaboration, and promotes professional growth.
Lead the development and updating of a strategic enrollment master planning effort to ensure program planning and effective implementation and evaluation.
Collaboratively work with academic leadership to ensure business development efforts are accomplished to identify new program opportunities.
Develop multi-year and annual enrollment objectives, projecting program development and growth.
Ensure appropriate evaluation metrics and accountability for achieving goals.
Utilize effective technology and communication strategies to enhance both the student experience and support services toward enrollment goals and retention.
Ensure the development of effective marketing, advertising, communication, and branding strategies for the university.
Develop and manage annual operating budgets.
Engage faculty, staff, students, and friends of the university in recruitment and retention efforts.
Collaborate with university leadership and serve on the Administrative Cabinet.
Fulfill other duties as assigned by the president.
Positions Reporting to the Vice President:
Associate Vice President for Enrollment and Retention (Residential Campus)
Associate Vice President for Graduate and Professional Studies
Director of Marketing and Creative Services
Commitment to the university’s mission and its Christian purpose through demonstrated Christian life and practice.
Extensive experience in sales and management, with experience in higher education preferred, and demonstrated executive leadership of teams in different cultural and functional contexts.
Demonstrated experience in strategic planning and action, leadership of teams, collaboration with multiple business units, utilization of research and data for evaluation, performance accountability, and unit improvement.
Effective written and oral communication skills in individual, group, and community contexts.
Demonstrated record of initiation, goal-oriented accomplishments, and a record of self-start approaches to address challenges, opportunities, and the development of strategies for achieving goals.
Demonstrated capacity to direct, train, motivate, and lead teams toward established goals.
Commitment to the continued building of diverse enrollments across all units.
Capacity to utilize and implement technology across all units of responsibility.
Ability to think and act for the good of the university’s mission and articulate the value and quality of Christian higher education.
Master’s degree, terminal degree preferred.
PHYSICAL REQUIREMENTS The work is primarily sedentary and may require sitting for extended periods of time. Use of computer equipment: computer keyboard, mouse, and monitor. Vision to read documents, email and other correspondence, and reports on paper and computer monitor. Hearing and speaking to communicate effectively with others in person and by phone.
Point Loma Nazarene University does not discriminate on the basis of race, color, national origin, sex, age, disability or status as a veteran in any of its policies, practices or procedures. In a continuing effort to enrich its academic environment and provide quality educational and employment opportunities, PLNU actively encourages applications from members of underrepresented groups in higher education.
Internal Number: R0001396
About Point Loma Nazarene University
Point Loma Nazarene University is known for being forward-thinking. At PLNU, academics, faith, and community are all vital. Students benefit from this balanced approach to education and leave PLNU prepared to think, act, and contribute to the world.
In addition to more than 60 undergraduate areas of study, PLNU offers graduate program regional centers throughout Southern California. PLNU serves more than 3,500 students.