State Street Global Advisors ETF Marketing Manager, Asia ex-Japan, Vice President

Summary

Lead the Asia ex Japan ETF marketing function in Hong Kong. Work within a global team to develop and implementing integrated marketing and communications strategies for the Asia ex-Japan ETF business. Have a deep understanding of opportunities within these markets, tailoring marketing activity and drive projects accordingly.

Responsibilities

• Lead the growing regional Marketing Team to help devise and implement integrated marketing campaigns and communications to deliver against product priorities, sales objectives and new product launches
• Project manage campaigns and all relevant components
• Lead multi-team programs of work regarding product data enhancements
• Lead all digital marketing activities in partnership with our global digital team
• Lead all marketing efforts for PAIF and Hong Kong Tracker funds
• Work with a campaign mix to include Marketing Literature, Presentations, Internet, Intranet, Media, Events, Conferences PR, Internal Communications and Training
• Collaborate with APAC, EMEA and US partners/stakeholders to plan and deliver locally relevant marketing plans that adhere to our global standards and strategy
• Create country level marketing plans
• Support the Marketing Team by developing and managing marketing literature across the set agenda for priority products.
• Contribute to messaging development as it pertains to brand, press and product initiatives
• Follow and add to our global marketing metrics program to consistently monitor the effectiveness of campaigns and contact programs around KPIs
• Ensure projects delivered in line with budgeting objectives
• Build understanding of product range, competitors and market position
• Analysis of client base and market, including competitor analysis, in order to identify market opportunities and effective product positioning/messaging. Including the management and update of our Personas
• Work with and effectively leverage the global Marketing team

Background

• 5 to 7+ years of asset management experience with a strong understanding of the Asia Markets in particular within retail and intermediary channels
• ETF experience a significant plus
• Fluency in English and Chinese, with Mandarin a benefit
• Excellent interpersonal and team-working skills and management experience
• Ability to think strategically whilst implementing the plan pragmatically
• Adept at working independently whilst collaborating with a wider team based in alternative locations