Developing key communications (both internally and externally) regarding technical and organisational developments including writing newsletters, articles for trade publications, press releases, regulatory consultations, blogs and announcements.
Helping drive any special projects (e.g. website launch) / initiatives (e.g. new working groups) and being involved in the overall project management including initiation, planning, execution, monitoring, controlling and final result.
Creating initiative specific marketing campaigns and developing all marketing collateral for distribution at various events and via the appropriate channels.
Maintaining the website from a marketing and social media perspective and ensuring it continues to successfully be the face of the organisation, with fresh content and driving traffic to the site.
Managing the organisation's presence in social media outside of the organisation's website e.g. LinkedIn, Twitter, etc.
Maintaining the firm's brand image and developing and ensuring it's long term reputation.
Working with the Sales Manager to support this role by ensuring that the organisation's marketing effectively communicates any sales opportunities.
Developing and producing advertisements for inclusion in trade publications and conference brochures.
Organising the firm's presence at externally organised trade events.
Building media relations by managing an outsourced public relations firm. Some direct responsibilities include: o Developing and managing the positioning of key initiatives within the organisation by communicating with the appropriate leaders to clearly articulate the business benefits that technical initiatives deliver to the industry. o Working with PR support to identify opportunities. o Developing media relations – meeting with journalists and analysts to introduce the firm and communicate key developments. o Conducting internal coordination of interviewees. o Building media campaigns and creating a press release / media schedule to support these campaigns. o Preparing and distributing press releases via the appropriate channels i.e. e-mail, the website, social media channels. o Developing campaigns to encourage media attendance at internal events.
Overseeing publishing relationship with the organisation's official publication and securing opportunities to communicate developments and editorially reviewing all articles to ensure that they are aligned to the organisation's key messages.
Providing ongoing strategic guidance to the events team.
Overseeing the UK office and ensuring all HR related needs are met and interfacing with the New York office on all key matters.
Minimum of 3-5 years experience within the financial services industry.
Excellent verbal and written communication skills.
Strong organisational skills.
Capable of public speaking and representing the organisation.
Experience in managing a team.
Ability to manage a budget.
Ability and nature to work within a dynamic, high-profile environment.