Director of Marketing, Acquisition - Minnetonka, MN
April 12, 2018
No industry is moving faster than health care. And no organization is better positioned to lead health care forward. We need attention to every detail with an eye for the points no one has considered. You'll help improve the health of millions. And you'll do your life's best work.(sm) This individual will be a key member of the E&I acquisition team. He / she will be responsible for helping to develop comprehensive marketing plans, by segment/channel, working closely with acquisition marketing VP & Portfolio team leads, and key business leaders within the assigned Portfolio. The individual in this position will serve as a marketing lead, helping health plans and channel leaders in delivering marketing strategies to meet business segment/channel business objectives. The individual will translate segment/channel business plans, including opportunity identification; championing audience insights and competitive intelligence to inform and shape creative briefs; manage the creative process with both internal and external agencies; directing resources and manage cross-functional teams to build/launch marketing programs; budget management including forecasting; facilitating meetings with stakeholders driving dialogue, planning and supporting successful delivery. Individual will have the opportunity to drive innovative thinking in determining disruptive marketing activation to drive leads with assigned segments/channels. Demonstrate considerable knowledge of marketing and communication principles, practices and techniques applicable to the marketing environment. Primary Responsibilities: Develop comprehensive marketing plan, by segment/channel, working closely with key partners and other marketing key leaders Interpret/champion audience insights and program performance to define or influence performance improvement strategies Lead alignment at the cross functional and market level around the creative process, performance improvement opportunities, goals and status Lead development and monitoring of action plans that align with business/market strategies; provide prioritization identification and adjust strategies as needed to ensure success Partner with data/analytics leads to build thoughtful and relevant program performance dashboards/analyses on various communication touch points (e.g. traditional, digital, direct response etc); monitor program performance; champion performance insights with key stakeholders to deliver best in class marketing ROI Partner within E&I and across UHC/UHG business segments to identify, share and leverage best practices or learnings to advance the acquisition work Oversee and guide the implementation of the marketing plan from strategy design, creative development, media planning, production and distribution Build relationships with key business partners to advance the acquisition agenda, action plans and performance. This includes segment leadership, functional leadership, and areas of our enterprise that are committed to advancing lead demand generation Spend time in the field with key stakeholders and/or sales leadership, acting as face of the marketing function advising and leading marketing thought-leadership Direct experience in shaping and presenting annual marketing plans Willing to travel (15%)
Required Qualifications:Bachelor's Degree, preferred in Marketing 3+ years of direct experience in marketing and communications 3+ years of business strategy and execution experience, including proven ability to lead cross functional initiatives to a successful outcome Experience with market research and its use in influencing business strategy; demonstrated ability to learn and leverage audience insights and market dynamics Successful history/ experience influencing and collaborating with others 3+ years of leading marketing, advertising and promotion activities; evaluating creative Proven experience and results in managing and prioritizing competing deliverables Experience in a deadline driven environment Strong working knowledge of Microsoft office suite including Word, Excel, Outlook and PowerPoint Preferred Qualifications:MBA Marketing and communications experience in a health care and/or service industry setting Healthcare or Service Industry or Consumer products Exhibit excellent communication skills, both oral and written Self-starter who thrives in a highly matrix environment Ability to be flexible and work with ambiguity Proven organization skillsCareers at UnitedHealthcare Employer & Individual. We all want to make a difference with the work we do. Sometimes we're presented with an opportunity to make a difference on a scale we couldn't imagine. Here, you get that opportunity every day. As a member of one of our elite teams, you'll provide the ideas and solutions that help nearly 25 million customers live healthier lives. You'll help write the next chapter in the history of health care. And you'll find a wealth of open doors and career paths that will take you as far as you want to go. Go further. This is your life's best work.(sm) Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment. Job Keywords: Director of Marketing, Marketing, Acquisition, Minnetonka, MN, Minneapolis, Minnesota
Internal Number: 756874
About UnitedHealth Group
Our mission is to help people live healthier lives and to help make the health system work better for everyone.- We seek to enhance the performance of the health system and improve the overall health and well-being of the people we serve and their communities. - We work with health care professionals and other key partners to expand access to quality health care so people get the care they need at an affordable price. - We support the physician/patient relationship and empower people with the information, guidance and tools they need to make personal health choices and decisions.