The Residential Real Estate Council (RRC), formerly the Council of Residential Specialists, is seeking an experienced Member Marketing Manager. This position is responsible for organizing and championing all of the Council’s marketing efforts related to member acquisition, engagement and retention.
Develop and implement all member recruitment, retention efforts and reinstatement marketing efforts.
Manage the Council’s advertising sales efforts related to the annual print referral directory as well as the online and mobile versions.
Participate in annual budgeting process; manage marketing budget expenses
Manage the Council’s Real Magnet email marketing platform for all member marketing initiatives
Manage the daily email and advertising calendar
Develop and produce all member acquisition and retention related marketing emails and SMS text campaigns sent by the Council including: weekly acquisition email campaigns, ad hoc promotional SMS text campaigns, monthly RRC sponsored emails, marketing promotional emails, event promotional emails
Manage renewal/reinstatement email lists and database
Manage outside vendor, affiliation and sponsor relationships
Oversee outside advertising relationships (e.g. Illinois Association of Realtors, RE/MAX, etc.)
Manage and represent RRC onsite at conference and trade-show events
Create and manage content for various aspects of the crs.com website
Manage outbound telemarketing efforts for ad hoc promotional campaigns
Analyze results and recommend new approaches and promotions to improve member acquisition and retention efforts
Other duties as assigned by the Chief Marketing Officer
Skills and Experience
Bachelor’s degree in marketing, communications, or relevant field
3 - 5 years of related experience, ideally with an association or nonprofit
Strong leadership skills, with the ability to create and implement ideas
Strong time management skills, with the ability to work independently, as well as on a team
Strong editing, writing and project management skills
High level of creativity and initiative; able to balance multiple projects while maintaining attention to detail and meeting deadlines
Strong verbal communication and interpersonal skills
Experience with association management database software (currently RRC uses Aptify AMS)
Experience producing marketing materials and using relevant software for layout and publishing
Experience managing communications programs including website (SiteFinity), email marketing (Real Magnet) and social media
Proficient computer skills including MS Office applications and Adobe Creative Cloud
Ability to work flexible schedule to meet high volume work periods and to occasionally travel for association meetings and to support membership outreach
Additional Salary Information: Competitive benefits package available including: health, dental, vision, voluntary life, flexible spending accounts, fitness center, 401k with match, and a pension plan.
About Residential Real Estate Council
The Residential Real Estate Council is a professional association comprised of more than 34,000 REALTOR® members. RRC supports its members with education, networking events, practitioner-developed tools and mentoring. It also awards the Certified Residential Specialist Designation to experienced REALTORS® who have completed advanced professional training and demonstrated outstanding professional achievement in residential real estate. RRC is the largest not-for-profit affiliate of the National Association of REALTORS®.