Summary: Marketing Analytics Manager The marketing operations data analyst is responsible for defining, maintaining and reporting on marketing account and contact data records, along with quality assurance. This role is tactically focused on assuring the uniformity and quality of data records used within the Marketing Automation Platform ( MAP) and sales force automation (SFA) system. Essential Functions:
Responsible for the integrity of digital marketing reporting.
Enable an analytics framework for measuring global/regional Marketing effectiveness, funnel performance and attribution.
Develop and maintain reporting dashboards to support decision-making within the marketing organization
Stay current on industry tools, techniques and competitor marketing strategies.
Manage delivery of scheduled and ad hoc reports, noting business trends in new customer counts, order / sales impact of marketing triggers and promoted product performance.
Analyze results and develop performance improvement opportunities.
Design, implement and analyze controlled experiments to assess and optimize new opportunities across digital channels including modeling and predictive analytics
Identify best-performing customer segments and develop precise targeting methods within search marketing.
Monitor and report on database quality metrics
Internal Number: 2553839
About Rockwell Automation
When you choose Rockwell Automation, you join countless talented employees who have helped us establish our leadership position in the automation industry over the past century.
You join a diverse, inclusive and global community with a passion for innovation. A place where you can partner with great minds and inspiring people. And a corporation backed by the financial strength that drives growth – and career opportunities.
As much as we focus on our customers, we know our employees are key to our success and future. Helping you develop a rewarding career is a top priority. Because when you succeed, we succeed.