Director of Marketing - School of Nursing | Duquesne University NATURE OF WORK:
This position will manage the marketing and communications for the School of Nursing (SON) and will be responsible for the strategic development and implementation of integrated marketing communications plan to promote the SON's undergraduate and graduate programs and to increase the School's visibility to internal and external constituents.
The Director functions as the SON marketing communications liaison with Office of Marketing and Communications (OMC) and collaborates regarding project management, marketing strategy, advertising, public and media relations, messaging, writing and editing, photography, and website and social media.
The Director will manage day-to-day and long-term marketing projects in collaboration with the SON, the OMC, and Pearson in order to meet enrollment and public relations goals. This position will report to the Assistant Dean, Recruitment and Enrollment Management.
ILLUSTRATIVE EXAMPLES OF WORK:
Develops, refines, implements, and evaluates a comprehensive communication strategy inclusive of all programs within the SON, in collaboration with OMC, SON Assistant Dean, Recruitment and Enrollment Management, Multimedia Coordinator, Admissions Director, Online Admissions Coordinator, and Administrative Assistant.
Coordinates and connect the SON online presence and marketing messaging across all channels including Pearson and OMC.
Manages marketing projects and processes in the SON:
Manages the annual SON Magazine;
Initiates and manage projects and campaigns (internal and external) and workflow priorities;
Provides oversight of operational requirements for content review and approval for marketing assets ensuring brand consistency and quality;
Collaborates regarding communication channel development of social media and website;
Assists with marketing SON events and conferences;
Assists in the development of content gathering, and writing marketing materials, advertisements, and various communications;
Consults with writers, designers, faculty, and administrators;
Assists OMC in story development and media requests when needed;
Facilitates key messaging of SON differentials and programs;
Collaborates with OMC for photography needs for the SON website and social media quality, branding, and accuracy.
Primary marketing liaison with Pearson for all aspects of online program marketing initiatives:
digital marketing platforms
SEO and website content
social media channels
video and photo shoots
printed and conference materials
prospective student communications
content review for brand consistency and quality
consults with writers, designers, website personnel, faculty, and administrators
Performs other related duties as assigned.
Director of Marketing - School of Nursing | Duquesne University
REQUIREMENTS OF WORK:
Work requires a Bachelor's degree in marketing and communications or related field, from an accredited institution, and 5+ years' work experience in higher education or any equivalent combination of experience and training, which provides the knowledge, skills, and abilities required to perform the essential job functions. This includes, but is not limited to, the following:
Strong understanding of communication strategies and methods;
Experience with digital, web, print, social media marketing;
Experience with project management and the ability to manage multiple projects simultaneously;
Experience with market research and data analysis;
Understanding how to implement effective marketing programs across multiple channels;
Creative problem solver with strong critical thinking skills;
Strong written and oral communication skills;
Ability to work both independently and in a team environment, and ability to work with diverse constituents;
Manage marketing plan within budget constraints;
Advanced knowledge of design and communications concepts;
Understands applicability of various software applications such as Photoshop, Illustrator, PowerPoint;
Excellent interpersonal communication skills;
Able to function within a complex and highly collaborative administrative structure;
Proven leadership skills.
Catholic in its mission and ecumenical in spirit, Duquesne University values equality of opportunity as an educational institution and as an employer. We aspire to attract and sustain a diverse faculty that reflects contemporary society, serves our academic goals and enriches our campus community. We particularly encourage applications from members of underrepresented groups and support dual-career couples through our charter membership in this region's HERC (http://www.hercjobs.org/oh-western-pa-wv/).
We invite applicants for this position to learn more about our university and its Spiritan heritage by visiting http://www.duq.edu/about/mission-and-identity/mission-statement. Those invited to campus for an interview may be asked about ways in which they see their talents contributing to the continued growth of our community and furthering its mission.
Duquesne University uses Interfolio to collect all faculty and staff job applications electronically. The successful candidate will submit a cover letter describing your experience and interest, resume, and the names and contact information for three professional references, to http://apply.interfolio.com/51473. Priority will be given to applications submitted by June 29, 2018.
Duquesne University, a private, Catholic institution, prides itself on being mission-centered and mission-driven. Our employees contribute to our culture of academic excellence and our mission of serving God by serving students. In turn, they enjoy a supportive working environment that values individual talents, encourages teamwork and rewards accomplishments.
A nationally ranked top-tier university, Duquesne has established a legacy of excellence in liberal and professional education. Our 14:1 student-faculty ratio allows our students to work closely with expert faculty. Duquesne has also won accolades and recognition among the nation’s top 20 small research schools for our research initiatives and faculty productivity.
Situated on a 50-acre campus within the city, Duquesne provides a small-town feel in an urban setting. The Pittsburgh region offers a variety of cultural, education and professional opportunities, as well as a safe and affordable lifestyle.
We strive to attract, recruit and retain a dynamic, diverse workforce. Our employees benefit from an array of campus resources that provide convenience and cost savings, including a variety of dining options, a full-ser...vice Starbucks, a retail bank and credit union, a fitness center and year-round wellness programs and onsite parking. Employees also may take advantage of the many educational, cultural and sporting events sponsored by the university.