Conduct conference and trade show sales services, including, but not limited to, exhibit marketing, direct sales solicitation, exhibit database management, and exhibitor web marketing.
Essential Duties & Responsibilities:
Execute tradeshow sales and provide excellent customer service in regards to the three IAAPA trade shows
Work with Operations Director to provide customer service and benefit fulfillment to exhibitors
Research and contact prospective exhibitors
Coordinate the processing of exhibitor contracts, respond to all incoming sales and manage booth change requests
Work with existing exhibitor accounts to be IAAPA’s main point of contact for all exhibition-related questions and customer service issues
Maintain and update all relevant exhibitor databases
Provide onsite exhibitor sales, service and support at trade shows and conferences
Attend applicable education sessions, seminars and industry tradeshows, as approved
Provide sales leads to other internal and external partners and clients as requested, for the purposes of increased revenue generation (such as sales of sponsorships and advertising)
Prepare and maintain reports on weekly sales activity and statistics (Activity Report) and distribute as required to all or appropriate staff
Perform duties and responsibilities as assigned by the Vice President, Exhibitions, Conferences and Sales
Act as primary liaison on exhibitor marketing and collate exhibitor prospectus, exhibit contracts, and relevant marketing material for the purposes of IAAPA trade shows and competing shows
Interface with applicable external vendors to provide design, print and/or mail services to current and prospective IAAPA exhibitors and sponsors
Have budgetary responsibility for exhibitor marketing expenses, with the oversight and approval of the Vice President, Exhibitions, Conferences and Sales
Manage content on IAAPA’s website pertaining to exhibit sales for IAAPA Attractions Expo and Asian Attractions Expo
Coordinate Exhibit Sales, mass emails, News Flash and IAAPA Homepage communication and scheduling
Leverage new and emerging web marketing practices to enhance exhibitor participation and experiences prior to and during the Expos
Act as a primary (although not necessarily sole) liaison with companies who provide web-based technology solutions, including sales databases (ex: SalesForce), show management software (ex. A2Z) and web applications.
Qualification, Knowledge, Skill Required:
College degree in business or equivalent experience
5 - 7 years in sales and marketing, preferably the last 3 years in trade show (exhibit) sales, sponsorship and/or marketing management
Must be extremely detail-oriented and able to balance several projects at once
Keen ability to prioritize, meet strict deadlines, and make productive use of time under pressure
Ability to anticipate problems and opportunities and the initiative to follow through quickly and independently
Excellent oral and written communication skills
Proficiency in Microsoft Office. IMIS, a2z and SalesForce software knowledge preferred but not required.
Knowledge of graphics software and website content development experience
Experience with AutoCAD or some type of floor plan management software
Must be able to adapt to all personality types and variety of subject matter.
Must have a calm demeanor under pressure with the ability to interact with members, Board of Directors, and VIP issues and handle challenges with tact and courtesy.
Founded in 1918, the International Association of Amusement Parks and Attractions (IAAPA) is the largest international trade association for permanently situated amusement facilities worldwide. The organization represents more than 5,300 facility, supplier, and individual members from more than 100 countries, including professionals from:
Amusement parks, theme parks, and attractions
Family entertainment centers
Museums and science centers
Water parks and resorts
Zoos and aquariums
Industry manufacturers and suppliers
IAAPA helps our members improve their efficiency, marketing, safety, and profitability while maintaining the highest possible professional standards in the industry.