In 1991, four women, gathered around a kitchen table, pioneered an organization to fight the rare disease that three of them had been diagnosed with. The Pulmonary Hypertension Association (PHA), exists to support patients and caregivers fighting this rare disease, which can affect all people of all ages and backgrounds. Pulmonary hypertension (PH) is a chronic and life-changing lung disease that can lead to right heart failure if left untreated. We believe that anyone whose life has been touched by this difficult illness has the right to fight back as much as they are willing and able and our job is to empower them to do so.
PHA, a nonprofit organization, is unique because we support and engage all communities affecting and affected by pulmonary hypertension, including patients, caregivers, doctors, nurses, and other health professionals.
Since our founding, we have far outgrown the kitchen table, offering high level medical and patient education, raising awareness of PH in the general public and medical communities, advocating for legislation, supporting research, and helping patients connect with others to end their isolation.
Our employees are entrepreneurial, creative, dedicated, passionate professionals, who are all working together to extend and improve the lives of those affected by PH.
Join our PHight!
The Vice President, Communications & Marketing provides strategic oversight and collaborative leadership for PHA’s communications and marketing functions. The incumbent will initiate and oversee PHA-wide and program specific communications activities and promotional campaigns which will engage all constituent audiences (patients, caregivers, families, medical professionals) and other external audiences (media, funders, non-PH specialist health care providers and the general public) and reinforce and advance PHA’s brand. The Vice President, Communications & Marketing manages a team of communications and marketing professionals, serves on PHA’s executive team and reports to the President & CEO.
The Communications & Marketing department leads in the development and implementation of PHA’s communications and marketing strategies and programs and creates and manages guidelines, procedures and processes that foster creative collaboration and ensure unified, consistent and effective PHA messaging. The department will provide communications and marketing services (including strategy and message development, editorial copywriting, design and creative services, media engagement, digital and video production and social media) that support PHA program managers’ communications needs, promote PHA design and messaging best practices and provide cost-effective communications and marketing solutions.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Serve as a strategic partner and internal consultant to all departments to identify internal and external communications opportunities and solutions, and provide strategy and message development, editorial copywriting, design and creative services, digital and video production, media and social media engagement, which support program strategies and promote programs, events, fund development and advocacy efforts which advance PHA’s mission and strategic plan.
Lead the development and implementation of communications and marketing strategies, tactics and plans that increase PHA’s visibility across key stakeholder audiences and expand the public’s knowledge of pulmonary hypertension. Serve as a spokesperson and lead point person on media interactions that help to promote and/or impact the organization.
Develop and lead PHA’s public relations campaigns for key annual PH Community awareness occasions (e.g. PH Awareness Month (November), World PH Day (May)) and identify other potential opportunities to create PHA-led awareness initiatives/campaigns.
Learn and demonstrate understanding of the PH community and its constituents and stakeholders and identify and create opportunities for alignment and collaboration, effective storytelling and targeted messaging.
Develop and implement an integrated general PHA communications plan and style guide that leverages PHA’s programs, services and resources, meetings and community engagement activities across all PHA channels (e.g., PHANews, targeted e-newsletters, website, press releases and social media) to promote PHA as the primary resource for trusted, timely and actionable information for the PH community and media.
Working in collaboration with all departments, oversee PHA’s web content and platform to ensure PHA’s website is on strategy, consistent with identity guidelines, and regularly updated.
Supervise the day-to-day activities of PHA’s communications and marketing department, including budgeting, planning, goal setting and staff development.
HIGHLIGHTS OF BENEFITS & PERKS:
100% employer paid medical, dental, vision, hospital and life insurance plans
Paid vacation, sick and personal days
Transportation subsidy (parking or public transit)
403(b) retirement plan
The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of essential functions, responsibilities or requirements. The Pulmonary Hypertension Association, a 501(c)3, nonprofit organization, is an equal opportunity employer (EOE). For more about PHA see: www.PHAssociation.org.
KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:
Bachelor's degree in communications, marketing or related field strongly preferred; equivalent experience may be substituted
Minimum of 15 years of communications and marketing experience in a nonprofit or mission driven environment, preferably in a healthcare/disease or social issues related environment
At least five years strategic management experience, including department planning, cross-departmental collaboration and staff management
Strategic thinker, with proven leadership and communications skills, who has successfully managed a diverse team of individuals that cross various communications and marketing operational specialties
Experience working in a complex environment, balancing competing demands, priorities and when to lead or support initiatives to obtain the best results.
Experience with print, online, broadcast and social media and other new media technologies
Ability to build trust, confidence and consensus around ideas and to facilitate successful cross-functional collaboration and common goal achievement; excellent listener with a balanced ability to challenge colleagues constructively and stimulate creative thinking among colleagues
Exceptional writing and oral presentation skills, including the ability to distill complex issues into easily digestible, compelling communications
Ability to interpret emerging trends, transfer knowledge to peer executives/colleagues and implement best practices as appropriate to enable continued achievement of PHA’s mission and strategic plan
Reports to President & CEO
Reporting to this position: communications and marketing staff including publications, design, web and social media
Working conditions are normal for an office environment. Work requires occasional weekend and/or evening work and travel.
About Pulmonary Hypertension Association
From simple beginnings – four women who met around a kitchen table in Florida in 1991 – the Pulmonary Hypertension Association has evolved into an international community of over 16,000 pulmonary hypertension patients, caregivers, family members and healthcare professionals.
We are now the largest and oldest PH association in the world, and we are changing the history of an illness. In the 25 years since that first meeting, the number of FDA-approved PH treatments has grown from 0 to 14, PHA research programs have been supported by commitments of approximately $8 million, and more than two dozen Pulmonary Hypertension Care Centers have completed PHA’s accreditation process.
PHA is a 501(c)(3) nonprofit organization that relies on donations to fund its many programs, including the nation’s largest PH patient and caregiver support group network, lifesaving early diagnosis awareness and education programs, specialty care resources, and research to find ways to prevent and cure PH.
We continue to work every day to end isolation, provide education, involve our constituents in everything we do, and find a cure for pulmonary hypertension.
Our employees are entrepreneurial, cre...ative, dedicated, passionate professionals, who are all working together to extend and improve the lives of those affected by PH.