Job Summary: Reporting to and working closely with the Director of Communications, this position will develop the strategy and supervise the daily operations of all Marketing and Social Media functions and its associated staff, as well as the Public Relations function. Responsible for imaginatively articulating the mission and values of the Harvard Art Museums to its various audiences, both those who are loyal and those we seek to engage.
Duties & Responsibilities:
Planning and Implementation
Lead the development and implementation of both one-year and multi-year strategic, multi-channel, integrated marketing plans that leverage traditional and digital media to favorably position the collections, exhibitions, programs, and research at the Harvard Art Museums and to facilitate audience and visitor growth in support of the museum's mission and goals.
Identify and prioritize new and existing target markets to maximize the deployment of marketing resources.
Collaborate both inter- and cross-departmentally to develop marketing plans and strategies.
Effectively and continuously communicate on the status of plan execution.
Develop and manage a yearly strategic marketing budget, including advertising budget.
Support the museums' efforts to further establish and define institutional identity, by consulting widely across the Museums and working closely with colleagues in Design and Editorial to ensure clarity and ongoing reflection of the museums' values and mission.
Set and monitor marketing campaign effectiveness (especially for online and social media campaigns), producing timely reports, and developing contingency strategies as required.
Work with the Director of Communications and Director of Visitor Services on regular and relevant market and audience research, including the monitoring of specific museum trends and best practices. Recommend and incorporate changes where appropriate to maintain and promote the museums and message awareness.
Project and program management
Own and direct all aspects of marketing project management, setting project management schedules, including media planning and placement, guiding the production of marketing materials, deliverables, and internal reviews by the Director of Communications and the Director's Office, and ensuring that all campaigns remain on track to meet established strategic objectives.
Effectively manage and integrate all functions of the media relations, digital content, and marketing staff to ensure maximum impact and coordination of all outreach efforts.
Manage all paid advertising, identifying and recommending cost effective and targeted advertising vehicles; negotiate favorable non-profit rates, co-sponsored promotions, and corporate/media partnerships to facilitate ad campaigns.
Direct all digital marketing initiatives to integrate targeted online, search, and social advertising, email marketing, social media, and effective use of video content into marketing plans.
Other duties as assigned.
Salary Grade: 058
Union: 00 - Non Union, Exempt or Temporary
Candidates must meet the following basic qualifications to be considered for this position: Bachelor's degree required. Minimum of 8 years of progressively responsible experience in marketing, including managing marketing functions.
Degree in marketing, communications, or liberal arts preferred
Marketing experience in a nonprofit or arts organization a plus
In-depth knowledge of digital, email, and influencer marketing; understanding of social media platforms, uses, and impact
An understanding of current advertising landscape trends and tools
Superior writing and oral communication skills for multiple media channels
Ability to shift between micro-details and big picture strategic thinking
Excellent presentation skills
Superior organizational skills and ability to manage and execute multiple projects, including budget planning and management
An attitude that welcomes risk-taking and change as necessary to further the museums' mission
Ability to collaborate with all levels and types of professionals, sometimes addressing competing interests
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Internal Number: 46452BR
About Harvard University
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.