The Assistant Director of Admissions Marketing is an integral part of The University of Chicago Booth School of Business (Chicago Booth) Admissions team. In conjunction with the Sr. Associate Director, Admissions Marketing, the AD will execute on short- and long-term strategic marketing plans that maximize the return on program objectives. Additionally, he or she will fully participate in all aspects of the MBA recruitment, selection, and yield process, ultimately leveraging those experiences to better inform our approach. In this position, the Assistant Director of Admissions Marketing will be responsible for creating/copying/editing content that helps bring Boothâ™s student/alumni experience to life in real and meaningful ways (interviews, blogs, newsletters, videos, long/short form, infographics); increase awareness, engagement, and conversion activities with Chicago Booth. This position will manage and execute the annual marketing/communication calendar, continually guiding audiences toward application submission and matriculation. The role also leads social strategy for the Full-Time MBA program. Campaign performance and best practices should drive recommendations and the AD will work with the team to conduct analysis and integration of research, key insights, and observations across a full range of communication mediums and tactics (e.g., video, blog, social, advertising, online chats, CRM, PR, etc.).
Assist in the writing/editing of content and development of marketing strategies and unique brand positioning (voice, tone, and message) across all end-to-end communications. Employ a fully integrated approach to Boothâ™s marketing channels and help target audiences to engage Booth â“ both physically and virtually.
Assist in the development and execution of the annual marketing/communication calendar. Communications should introduce distinct advantages, strategically enhance the value of existing activities (information sessions, chats, webinars, class visits, new events, partnerships, advertising, list buying, etc.), and inform potential ideas for new initiatives.
Manage the annual marketing/communication advertising budget; secure budget approval and manage effectively in line with objectives.
Actively participate and contribute to the successful execution of on-campus programming geared toward early career pipeline development, prospective students, admitted students, and alumni.
Work with additional business units on a number of fronts:
Assist in campaign development and execution with centers; develop marketing objectives, strategies, and tactics.
Real-time management of internal/external program digital presence (blogs, chats, website, forums, etc.) in line with best practices; innovate and liaise with Central Marketing for changes and updates as needed.
Participate in cross-departmental initiatives.
Strengthen the MBA audience/market understanding through surveys, focus groups, and A/B testing. Leverage findings to recommend innovative opportunities that will inform both downstream and upstream marketing.
Act as a productive member of the in-house marketing team responsible for brand, social strategy, and content creation. Interest in professional development and growth are strongly encouraged (i.e., conferences, workshops, etc.).
Conduct MBA recruitment, evaluation, and yield activities. Attention to detail and timeliness are important with all aspects of evaluation. Domestic and/or International travel and travel planning required.
Develop a deep understanding of the competitive landscape, top competitor brand positioning, key messages, and industry trends.
Conduct MBA admissions activities: address in-person inquiries, conduct presentations, lead panel discussions, read applications, interview candidates and evaluate applications, and mentor graduate student volunteers.
Participate in the execution of on-campus, off-campus, and digital recruitment efforts.
Education, Experience or Certifications:
Bachelor's degree required, concentration in journalism, marketing, business, or communications-related area preferred.
At least two years of recent and relevant experience required.
Technical Knowledge or Skills:
Demonstrated command of social media strategies and tactics required.
Strong business writing skills and good creative writing skills required.
Familiarity with social/marketing analytics and research for strong insights required.
Ability to guide content creation and direction; editorial or journalistic background is preferred.
Excellent presentation and relationship-building skills required.
Familiarity with CRM systems preferred.
NOTE: When applying, all required documents MUST be uploaded under the Resume/CV section of the application.
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