The Gerontological Society of America, a 501(c)(3), $7M organization is seeking associate director of marketing & social media to direct the planning, executing, and the day-to-day oversight and implementation of the organization’s strategic marketing (including social media) plans to ensure an accurate, consistent message in its marketing initiatives. Has overall management responsibility for marketing materials that support membership development, annual scientific meeting, special events, publications, professional affairs/policy, products, and services directed to members, customers, markets, and industries. Manage and oversee market research initiatives that assist with the organization’s goals and objectives.
Provide leadership for the planning, developing, and implementing of the organization’s social media strategy and activities, with the intent of enhancing the profile of the organization and the role and value of the aging professional and GSA to the business community, media, governmental entities, and the public.
Oversee appropriate research and analysis to support and validate recommendations. Oversee day-to-day product marketing and social media efforts for appropriate GSA products and services; including collateral (print) materials, web-based marketing initiatives, advertising sales, trade shows and advertising campaigns. Develop marketing/social media financial planning and budgets and integrates with other department financial plans. Lead cross-functional organizational efforts to maximize marketing opportunities. Works collaboratively with the associate director of membership to facilitate effective and productive membership campaigns that meet recruitment and retention goals.
Ensure all goals and objectives are being reached. Support departments to achieve their goals and program(s) financial objectives. Complies with all organizational policies & procedures, and project milestones, that cross department lines such as those established by accounting (i.e. budget and on-going financial management), human resource (i.e. performance management), and information technology. Meet or exceed budget targets and financial performance goals and objectives. Supervises one employee: Marketing Manager.
Minimum a Bachelor’s of Business Administration/Marketing. Preferred a Master’s (M.A.) or equivalent preferably with management marketing focus.
Minimum of 6-10 years association marketing management related experience. Preferred 10+ years association marketing experience, healthcare association experience strongly preferred.
Experience with social media and on-line marketing html (banner ads, web content, content/inbound marketing and Google Ad Words). Proficiency with MS Office, including Excel, Word, and Outlook, and knowledge of Adobe Acrobat in a PC environment.
Understanding of association management systems, HTML, and Adobe Creative Suite highly desirable. Knowledge of Contact Management systems; Project Management software. Knowledge of Association Management Information Systems (preferably Clear Vantage) preferred.
Additional Salary Information: Submit salary requirement in cover letter along with resume.
About The Gerontological Society of America
Society is undergoing a demographic shift where older persons are living longer, contributing to our culture in greater ways than ever before, and are driving change in all aspects of our lives. The Gerontological Society of America (GSA) is the nation's oldest and largest interdisciplinary membership organization devoted to honoring aging, advancing its study and disseminating information among scientists, decision makers, and the public. We believe that research from diverse areas is the best way to achieve the greatest impact and promote healthy aging.
The Society’s headquarters is in the heart of Washington, DC. Staff — working with our energetic volunteers, manage the activities of the organization. GSA has 5,500 domestic and international multidisciplinary members that affiliate with one of four professional areas: Biological Sciences, Behavioral and Social Sciences, Health Sciences, and Social Research, Policy, and Practice. We have special programs for emerging scholars and the faculty of the next generation of gerontologists. The Society fosters collaboration between physicians, nurses, biologists, behavioral and social scientists, psychologists, social workers, eco...nomists, policy experts, those who study the humanities and the arts, and many other scholars and researchers in aging to ensure patient-centered care is the standard of care.
Programmatically, GSA publishes the longest-running and most widely-cited peer-reviewed journals in its field: The Journals of Gerontology, Series A: Biological Sciences and Medical Sciences; The Journals of Gerontology, Series B: Psychological Sciences and Social Sciences, The Gerontologist, and Innovation in Aging, our first interdisciplinary open access journal. GSA convenes an Annual Scientific Meeting which showcases the latest advancements in gerontological research. This event attracts approximately 4,000 professionals, and the meeting consists of more than 450 peer-reviewed scientific sessions. Staff work to drive fact-based policy to ensure that older persons are provided the greatest opportunity for productive aging. We pride ourselves on being a connector, convener, collaborator and a communicator.