The Assistant Director of Marketing & Communications is an integral part of Chicago Boothâ™s Executive MBA global Marketing & Admissions team. The primary goal of this position is to create and employ a range of marketing communications strategies used to attract prospective students to the program globally, and convert program inquiries to applicants.
Oversees the global Editorial Board, managing the global email communications plan, measuring and optimizing email performance and creating emails in Slate.
Sets the organic and paid global Executive MBA social media strategy including content planning, setting KPIs and determining targets for growth YOY.
Collaborates with Marketing and Admissions Directors on advertising campaign strategy and implementation; executes a broad range of advertising activities on social media platforms.
Serves as co-editor of Executive MBA Program Blog, working with admissions teams to source and edit stories, track performance and plan content strategy.
Ensures that global marketing collateral follows Chicago Booth branding guidelines and design concepts developed specifically for the Executive MBA Program.
Works closely with Chicago Boothâ™s Central Marketing team to collaborate on marketing projects.
Leads Executive MBA design projects and graphic creation.
Tracks email, social media, blog KPIs and other performance indicators for global monthly metrics report.
Works with Executive MBA program team to develop collateral and communications for student-facing events and initiatives.
Serves an integral role in developing and executing ad hoc global program initiatives (such as the 75th Anniversary Campaign).
Oversees a team of alumni social media ambassadors to support and further the Chicago Booth brand.
Creates and edits video projects with outside vendors.
Maintains weekly website updates and enhancements.
Serves as Executive MBA Program lead to Social Media Council.
Keeps up to date with the latest in content strategy trends, engagement models and works to inform global team of best practices.
Keeps up to date with the latest in social media trends, engagement models, and works to inform global team of best practices.
Education, Experience or Certifications:
Bachelor's degree required, concentration in marketing or communications-related area preferred.
Minimum three years of marketing or related experience required.
Previous experience work with diverse and geographically dispersed collaborators preferred.
Digital marketing experience preferred.
Experience managing a yearly advertising budget preferred.
Technical Knowledge or Skills:
Exceptional English language skills â“ particularly business copy writing and editing required.
Demonstrable knowledge of content creation and social media tactics required.
Knowledge of social media campaign manager and advertising platforms required.
Strong design skills preferred.
Strong project management skills, a high degree of organization and professionalism required.
A creative thinker who is able to meet deadlines required.
An interest in issues affecting global business and global business education preferred.
Ability and willingness to work evening and weekends when needed or cover events outside of normal work hours required.
NOTE: When applying, all required documents MUST be uploaded under the Resume/CV section of the application.
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Internal Number: JR02848
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