Senior Digital Marketing Specialist - Luminate Online
Texas Children's Hospital
September 18, 2018
Full Time - Experienced
4 Year Degree
We are searching for a Senior Digital Marketing Specialist — someone who works well in a fast-paced setting. In this position, you will be a member of a team that leads the development and fulfillment of digital marketing strategies defined by department leadership, plan, direct, coordinate, and execute activities related to content, design, and user experience for websites. Coordinate digital direct response campaigns and track performance with leadership. Interface with key stakeholders to ensure project objectives/designs are implemented and optimum customer experience is maintained. Experience with Blackbaud products, specifically Luminate Online is a must to be successful in this role!
Think you’ve got what it takes?
Build and maintain web content for websites
Edit, write, and rewrite copy based on input from internal team members
Work alongside management, creative teams, outside vendors, and IS to develop deliverables
Ensure web content is optimized for online, engaging to the defined target audience and adheres to branding, voice and style
Promote online content and identify new ways to reach audiences online including: social media, online advertising, cross-linking opportunities, third-party site integration and SEO
Develop optimized, aesthetically-pleasing and user-friendly web sites and digital communications
Use knowledge of information architecture to create user-friendly site structure and navigation
Review metrics with Assistant Director of Marketing and Communications, such as Google Analytics and CMS reports, to determine ways to optimize, refine and improve websites and digital communications
Understands business objectives, gathers functional requirements and translates into compelling customer-centric designs
Provide web site analytical data to various departments and teams throughout the organization
Develop and drive online communications strategy to drive awareness, revenue, and programmatic support in partnership with direct response agency
Responsible for direct response fund raising
Optimize and support online channel
Assist Revenue Operations with troubleshooting any online transaction issues between the systems
Issue refunds, accept or decline charge-backs and review suspect transactions as needed.
Bachelor’s Degree required
3 years’ of interactive design experience including experience with email marketing, information architecture, user experience, web site development, and new media required
Internal Number: 148484
About Texas Children's Hospital
Since 1954, Texas Children’s has been leading the charge in patient care, education and research to accelerate health care for children and women around the world. When you love what you do, it truly shows in the smiles of our patient families, employees and our numerous accolades such as being consistently ranked as the best children’s hospital in Texas, and among the top in the nation by U.S.News & World Report as well as recognition from Houston Business Journal as one of this city’s Best Places to Work for ten consecutive years. Texas Children’s comprehensive health care network includes our primary hospital in the Texas Medical Center with expertise in over 40 pediatric subspecialties; the Jan and Dan Duncan Neurological Research Institute (NRI); the Feigin Center for pediatric research; Texas Children’s Pavilion for Women, a comprehensive obstetrics/gynecology facility focusing on high-risk births; Texas Children’s Hospital West Campus, a community hospital in suburban West Houston; and Texas Children’s Hospital The Woodlands, the first hospital devoted to children’s care for communities north of Houston. We have also created the nation’s first HMO for children, established... the largest pediatric primary care network in the country and a global health program that is channeling care to children and women all over the world. Texas Children’s Hospital is also academically affiliated with Baylor College of Medicine, one of the largest, most diverse and successful pediatric programs in the nation. To join our community of 13,000 dedicated team members, visit texaschildrenspeople.org for career opportunities. You can also learn more about our amazing culture at infinitepassion.org.