The Assistant Director, Annual Fund Direct Marketing, at The University of Chicago Booth School of Business understands the principles of fundraising and the mission of the office. This position will focus on direct response marketing tactics through email, mail, texting, social media, phone and other channels to raise funds from MBA alumni and donors.
Coordinate fundraising strategies leading to an annual increase in revenue and key metrics for the Annual Fund at the Booth School of Business. Implement direct marketing solicitation and communication strategies using direct mail, email, web, social media, texting, and telemarketing channels.
Partners with Booth Marketing, Stewardship, Development Communications, Major Gift officers and third party vendors to plan, create, schedule, execute, and evaluate productive, high-quality, cost-effective annual fund solicitation projects for the business school.
Draft compelling solicitations in various channels using direct response marketing best practices to motivate alumni and donors to support the Annual Fund.
Stay up to date on direct response marketing and email marketing best practices.
Conduct market research to create messaging and communications that are proven to resonate with the Booth alumni community.
Coordinate internal resources and third parties/vendors for the timely execution of projects.
Ensure that all projects are delivered on-time, within scope and within budget.
Assist in the definition of project scope and objectives, involving all relevant stakeholders and ensuring feasibility.
Develop a detailed project plan to monitor and track progress.
Establish and maintain relationships with third parties/vendors.
Create and maintain comprehensive project documentation.
Assist in development and management of annual department budget.
Seek opportunities for professional development that will enhance job performance. Perform other duties as assigned.
Education, Experience or Certifications:
Bachelor's degree or higher required.
A minimum of one year of professional work experience in marketing, project management, sales, public relations, nonprofit management, development, alumni relations or similar work experience required.
Experience in managing complex communication projects preferred.
Technical Knowledge or Skills:
Strong verbal and writing skills, high attention to detail and follow-up, and excellent organizational skills required.
Strong commitment to customer service required.
Strong analytical skills and demonstrated ability to interpret data and use it to drive marketing and/or business decisions.
Demonstrated excellent written and oral communications skills; experience with developing/delivering persuasive communications preferred.
Ability to collaborate across teams effectively.
Ability to manage confidential information with discretion and tact required.
Demonstrated skill and knowledge of, or ability to learn quickly, the internal workings of the University as well as the technology tools available to Alumni Relations and Advancement, including Griffin (the University's Donor Relationship Management System), a Microsoft Windows computer environment, Microsoft Outlook, Word, Excel, PowerPoint and Access required.
Must be flexible and adaptable to new programs in an emerging and changing environment required.
Willingness and ability to travel to campus and/or non-campus locations for University business required.
Willingness and ability to work evenings and weekends required.
Knowledge of direct marketing and email marketing preferred.
NOTE: When applying, all required documents MUST be uploaded under the Resume/CV section of the application.
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Staff Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via the Applicant Inquiry Form.
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Internal Number: JR02934
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