Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management and wealth management services. The Firm's employees serve clients worldwide including corporations, governments and individuals from more than 1,200 offices in 43 countries.
As a market leader, the talent and passion of our people is critical to our success. Together, we share a common set of values, grounded in integrity, excellence and strong team ethic. Morgan Stanley can provide a superior foundation for building a professional career. It's a place for people to learn, achieve and grow.
The Wealth Management Digital Marketing team is seeking a talented product marketer to create effective marketing programs and drive engagement across a range of touchpoints.
You will work with our product development, UX, content, analytics and technology teams to enhance our direct-to-consumer offering, develop compelling experiences and elevate our prospect and client engagement to drive higher conversions. You will also provide input into our broader product launch and go-to-market strategies, define and maintain cross-channel campaigns that align with client journeys and life cycle stages, be a key contributor to our analytics and personalization strategies, and contribute to the evolution and execution of our digital vision.
Bring new wealth management offerings to market by designing and executing cross-channel campaigns, including web, email, and paid channels
Own end-to-end management of campaign execution, including idea generation and prioritization, content development, review processes, testing plans, distribution, and ongoing measurement and optimization
Design more personalized, targeted, and timely campaigns to help deepen relationships and increase engagement with prospects and clients
Identify and prioritize target client personas, then build user journeys and create personalized experiences mapped against a conversion funnel
Understand the competitive landscape and develop messaging frameworks and marketing materials that drive awareness and consideration of digital offers
Actively monitor all campaign performance analytics and communicate results effectively to the team with recommended actions for optimization
Provide business support to technology and other stakeholders to support campaign build, testing, and deployment
Partner and coordinate as needed with legal, risk and compliance teams
7+ years of experience in digital marketing, channel strategy, and/or creative development roles
Experience creating and measuring effective cross-channel campaigns, including email, web, paid channels
Strong knowledge of digital marketing technologies and industry best practices
Strong creative skills to guide the design and copywriting team in producing marketing communications
Results-oriented - ability to prioritize tasks, self-motivate, organize large-scale programs with many details, self-motivate and focus on delivery
Highly collaborative - ability to partner effectively with others, seek a wider audience, build consensus, influence and act decisively
Intellectual curiosity - ability and desire to learn quickly, be resourceful and get creative in solving problems
Grace under pressure - ability to adapt, "roll up sleeves" and get things done
Bachelor's degree in Marketing, Communications or related field
Experience in financial services (wealth management a plus)
Internal Number: 4607677
About Morgan Stanley USA
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