The Senior Vice President of Private Event Sales is accountable for revenue generation in the area of Private Events for the company. He/she is responsible for identifying and negotiating national account contracts that creates marketing alliances that allow for the continued growth of Private Events.
This individual will lead a team of Regional Private Event Directors and partner with them to promote programs as well as collect and share any “best practice” findings or industry trends to aid and assist the club level sales efforts, including training systems and suggestions from a Private Events perspective, nationwide. Reporting to the SVP of Sales and the Chief Revenue Office this individual will be fully engaged with the Revenue department to analyze and promote revenue opportunities from the Private Events perspective that align with the goals of the team and the Private Event Directors and General Managers.
Keeping a strong focus on opportunities to grow and enhance ClubCorp’s Private Event sales without sacrificing the Member experience.
Ensuring that all National offerings and initiatives are focused on driving revenues and profitability.
Monitor feedback from the field and, coupled with the resulting revenue growth, provide perspective on future growth opportunities.
Assist in facilitating Private Event’s best practice sharing internally.
Externally investigate trends that are appropriate to a Private Club environment and demonstrate profitability.
Ensure that the VP/Regional Private Event Directors are equipped to facilitate offerings, manage the field Private Event Directors while assisting in driving revenue.
Essential Functions and Accountabilities
Create a National Private Events’ Sales strategy, which will include targeting national accounts, organizations and large corporations to negotiate and secure private event commitments in multiple markets.
Be knowledgeable of targeted marketing techniques that will promote the Clubs and provide creative revenue solutions for Clubs experiencing poor Private Event sales performances.
Maintain industry relations, partnering with internal subject matter experts, via membership affiliation in the NACE, Wedding Industry Associations, etc.
Bachelor’s Degree, preferred
Extensive Catering Sales experience
7-10 years of multi-property catering sales team leadership
Ability to plan and manage at both strategic and operational levels
We are ClubCorp, the largest owner and operator of private clubs nationwide with 200+ country clubs, city clubs, athletic clubs and alumni clubs. Bringing people together is our passion. We are a community and lifestyle for golfers, thought leaders, foodies, dynamic women, young executives and families. We are in relentless pursuit of the ultimate experience for our Members and innovation guides our future. Experience our championship golf courses, work spaces, handcrafted cuisine, resort-style pools, tennis facilities and fitness centers. Come discover a Life Lived Well.