The Marketing and Communications Coordinator supports the overall marketing strategy, branding and messaging of Schmid College of Science and Technology at Chapman University. Working with the Dean, Leadership Cabinet and Office of Strategic Marketing and Communications (SMC), develops and implements marketing goals, identifies and communicates with target audiences, crafts messages for specific programs, and orchestrates tactics to deliver messages. Creates collateral that is adherent to brand guidelines, provides content for websites, blog, social media channels and printed publications. Coordinates and tracks the creation of, and/or updates to, marketing collateral and publications for the college, including event invitations, postcards, programs, brochures, electronic newsletters, email blasts, advertisements, digital displays, posters, and promotional giveaway items. Manages college's social media channels, maintaining a consistent presence and interacting with constituents on a regular basis. Writes and/or proofs content for the blog, website, and publications. Assists with college, alumni and outreach events as needed. Manages photo library for college, labeling and organizing all images in the photo archive. Identifies appropriate images for marketing use, and coordinates photography when necessary. Provides assistance with administrative duties as needed. This position requires the ability to work some evening and weekend hours to attend events for job-related functions. Other duties as assigned.
Bachelor's degree or equivalent work experience and education.
Extensive demonstrated professional experience using current online social media platforms.
Intimate familiarity with social media best practices.
Proven journalistic writing style/acumen.
Ability to work on multiple creative assignments in a hands-on fashion at all stages of development.
Excellent communication and interpersonal skills, with the ability to interact with diverse individuals and groups at all organizational levels, both inside and outside of the university.
Experience in marketing communication strategies and branding concepts.
Strong written communication skills; ability to prepare clear, structured, grammatically correct, articulate and persuasive materials, correspondence and other documents.
Strong computer skills in using word processing, spreadsheets, presentations, Internet, digital/social media and email applications. Experience using Microsoft Office and Adobe Suite applications.
Technical skills to learn and use enterprise systems and departmental tools.
Knowledge of current communication tools, social media and platforms to build an online community, deliver messages and share news and information.
Ability to work independently, take initiative, and exercise discretion and judgement.
Analytical skills to interpret statistical data, evaluate program effectiveness and recommend changes.
Strong time management skills and the ability to prioritize duties when faced with competing demands, interruptions, distractions, and fluctuating workload and the ability to carry out duties in a timely manner.
Strong commitment to customer service and teamwork.
Basic HTML, WordPress and content management systems such as Cascade.
Still photography, video editing, and graphic design experience a plus.
Applicants for Staff and Administrator positions must be currently authorized to work in the United States on a full-time basis. Chapman University does not sponsor applicants for Staff and Administrator positions for work visas.
The offer of employment is contingent upon satisfactory completion and outcomes of a criminal background screening, and returning to the Office of Human Resources a signed original acceptance of the Chapman University Agreement to Arbitrate.