Posting Summary: The Curry School of Education seeks a Marketing Manager to oversee brand marketing, messaging and outreach to target audiences. The Marketing Manager is responsible for developing and implementing integrated marketing communications tailored to programs and audiences for student recruitment. The Manager will help drive awareness, leads and enrollments through a wide variety of traditional and digital channels including email, paid advertising, paid search, website and landing page optimizations. The Manager works closely with the Director of Communications and Marketing, Curry staff and faculty to develop student recruitment plans, launch multi-channel marketing campaigns, and track/report on performance data.
A bachelor's degree in Marketing, Communications, Business, or a related field is required. At least three years of experience in digital marketing and knowledge of Google AdWords and Google Analytics is required. Working knowledge of marketing channels including print, online, electronic, email, and social media is essential. The ability to analyze multiple data sets, track key performance indicators and make decisions aiding in positive return on investment (ROI) is required. Outstanding interpersonal, written, verbal and communication skills are essential. The ability to collaborate and contribute creative ideas in a team setting is required. Knowledge of Mail Chimp, Drupal, Adobe Creative Suite, social media platforms and advertising including Facebook, Twitter, Instagram, and LinkedIn is preferred.
To apply, visit http://jobs.virginia.edu and search on Posting Number 0624211, complete the application and attach a cover letter and a resume/CV. This position is open until filled.
For questions about this position or the application process please contact Bethany Case at firstname.lastname@example.org.
The University of Virginia, including the UVA Health System and the University Physician's Group are fundamentally committed to the diversity of our faculty and staff. We believe diversity is excellence expressing itself through every person's perspectives and lived experiences. We are equal opportunity and affirmative action employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy), sexual orientation, veteran status, and family medical or genetic information.
Required Minimum Level of Education: *Degree Required
Required Specific Degree/Training: Bachelor's degree in Marketing, Communications, Business, or a related field.
Required Minimum Level of Experience: Some - up to 4 years
Required Specific Experience: At least three years of experience in digital marketing and knowledge of Google AdWords and Google Analytics is required. Demonstrated project management experience overseeing multiple projects simultaneously.
Preferred Specific Experience: Experience with digital marketing.
Required Knowledge, Skills and Abilities: Working knowledge of the various marketing channels including print, online, electronic, email, and social media.
Ability to analyze multiple data sets and make decisions aiding in positive return on investment (ROI).
Outstanding interpersonal, written, verbal and communication skills.
Ability to collaborate and contribute creative ideas in a team setting.
Required Computer Applications: NA
Preferred Computer Applications: Google AdWords, Google Analytics, Mail Chimp, Drupal, Adobe Creative Suite, and Social Media platforms and advertising including Facebook, Twitter, Instagram, and LinkedIn.
Internal Number: 353_85696
About University of Virginia
Founded by Thomas Jefferson, the University of Virginia opened in 1825 as the nation's first public university. A longstanding dedication to preeminence in both scholarship and teaching; top ranking in global satisfaction, collegiality and work/family issues on the COACHE survey of early career faculty; a commitment to excellence that is integrally connected with diversity and a broad array of benefits make the University of Virginia a prime choice for both faculty and staff. The University of Virginia is located in the small cosmopolitan city of Charlottesville near the Blue Ridge Mountains, 70 miles from Richmond and 110 miles from Washington, D.C. The University of Virginia remains the No. 2 best public university in the 2013 edition of the U.S. News and World Report rankings. In the 14 years since U.S. News began ranking public universities as a separate category, U.Va. has ranked either No. 1 or No. 2. U.Va. continues to rank in the Top 25 among the best of all national universities, public and private.