American College of Obstetricians and Gynecologists
October 11, 2018
Full Time - Experienced
4 Year Degree
We're seeking a digital marketing enthusiast who can design sophisticated, highly dynamic emails for our diverse client base. This position leads the creation, development, and deployment of all email communications through our email management platform, Higher Logic/Real Magnet. As our resident email expert, you'll be responsible for exploring and implementing new email concepts and technologies to help our team gain efficiencies and optimize how we meet business objectives. This position will work closely with other members of the integrated marketing team including editorial, design product marketing and analytics. It is an excellent opportunity to hone your problem-solving and technical skills, while working in a team that values innovation and collaboration.
Design and send email communications, surveys, and landing pages/forms for ACOG in partnership with appropriate internal stakeholders and departments.
Develop and deploy marketing automation campaigns based on segmentation, behavior, or explicit data points (Membership category, website visits, past purchase behavior, etc).
Utilize marketing automation advanced functionality to improve user engagement and increase conversions. Examples include: creating segmentation strategies,
A/B testing of subject lines, content, and images to drive higher open and click-through rates.
Code emails and links appropriately with Google Analytics, link labels, and more to ensure proper tracking for metrics and automation campaigns
Ensure high quality and error free emails by testing all emails for compatibility with web browsers and email clients; ensuring links, images, subject lines and list segments are correct.
Manage the ACOG e-mail communications calendar as a scheduling and tracking tool for the organization and look for ways to improve its effectiveness.
Track performance of marketing campaigns through measurement and analysis, providing regular reporting
Serves as a subject matter expert in email marketing; Coaches others and shares best practices across the institution
Ensure compliance around permission based marketing and privacy, including GDPR, CASL, and CAN SPAM regulations in partnership with legal.
Support additional digital marketing efforts including Search Engine Marketing (SEM), paid social media, and retargeting ads
Bachelor's degree in Communications, Marketing or related field
Minimum of three years of experience in designing and deploying campaigns with email marketing platforms and marketing automation (such as Real Magnet, Marketo, Informz, Hubspot)
Strong knowledge of marketing automation constructs including personalization, segmentation, integration, and automated email routing (experience with Real Magnet preferred)
Detail oriented individual with strong organizational and project management skills
Experience in tracking email data, formulating reports and conducting A/B testing.
Working knowledge of email best practices including: design principles, metrics, testing, data hygiene and compliance.
Home to more than 58,000 women's health care professionals, the American College of Obstetricians and Gynecologists (ACOG) is a membership organization leading advancements in women's health. When you become part of the ACOG team, you're part of an organization that values communicating evidence-based, peer-reviewed information about women's health to members and the general public. ACOG supports its members by maintaining authoritative clinical guidance, providing continuing medical education resources, patient education materials and more. Together with our members, we are working to transform the future of women's health by delivering a compelling member experience, supporting the ob-gyn profession, and advocating for improved women's health.
100% Paid Parental Leave – Breastfeeding Friendly Workplace – Work/Life Design (i.e. flexible work schedule) – Commuting Allowance – Generous Paid Time Off – Holiday Pay – Community Volunteering Opportunities – Generous 401(k) Company Contributions – Health Insurance – Learning Opportunities and Tuition Reimbursement – Company-Sponsored Team Outings
ACOG is an EEO employer committed to providing equal employment opportunities to all applicants and employees. As a federal government contractor and in accordance with applicable laws, regulations, and Executive Orders, the College takes affirmative action to ensure that applicants and employees covered are not discriminated against because of their race, color, religion, national origin, sex (gender), age, disability, pregnancy, marital status, sexual orientation, personal appearance, gender identity or expression, family responsibilities, political affiliation, veteran status, genetic information, or any other characteristic that is protected by applicable law. For more information about your equal employment opportunity rights, please view this poster: EEO is the Law (https://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf). The College also participates in E-Verify.