The Director of Enrollment Marketing leads the university's enrollment marketing and communications strategies, programs, and services in support of Enrollment Management as an integrated leader reporting to LMU Marketing and Communications. Embedded within Enrollment Management, the Director develops, executes, and supports comprehensive marketing plans and projects that achieve enrollment objectives with key target audiences and constituent groups. The Director oversees budgets, personnel, and resources responsible for producing integrated communications media that support recruitment, retention, enrollment, graduation and commencement, career and professional development, and other Enrollment Management areas and activities. The incumbent cultivates and stewards relationships with key stakeholders to inspire a culture of creativity, collaboration, and innovation as part of a broader, synchronized, multi-disciplinary team of communications and marketing professionals.
Typically a Bachelor's degree. Master's degree preferred. Degrees in marketing, communications, or public relations preferred. Incumbent will be expected to continue upgrading knowledge, skills and abilities needed to stay abreast of best practices and industry trends.
Minimum 7 years communications experience in a non-profit setting required, higher education experience preferred. Evidence of successful communication positions of increasing responsibility required. Previous management responsibility desired.
Experience working in communications role(s) that support recruitment, enrollment management, and/or admissions activities required.
Demonstrated ability to work effectively and independently in a shared resources environment, where professionals are assigned, dedicated, and embedded within an area and also integrated and reporting to a centralized organization with standards, strategies, and workflows. Ability to work with internal and external constituencies and with professionals of varied disciplines to accomplish tasks and projects.
Demonstrated experience managing and executing across multiple communications and marketing channels and media; highly developed skills in communications writing and editing;
Highly collaborative style with experience developing and implementing communications strategies successfully; a background that demonstrates relationship-building, consensus-building, flexibility, and managing through influencing;
Evidence of high energy leadership style with a track record for leading both strategic and tactical communications efforts;
Self-starter, able to work independently and entrepreneurially; experience creating, developing and implementing new initiatives;
Demonstrated computer competency with common production software suites, such as photo editing software, email marketing tools, and analytics reporting software.
Ability to produce high quality deliverables with meticulous attention to detail. Must be metrics-driven and results-oriented with demonstrated analytical skills.
Ability to provide quick turnaround and updates for multiple requests while maintaining strong reputation of high quality work.
Self-starter with the ability to work independently as well as collaboratively within a cross-functional team.
Must be able to perform successfully in a fast-paced, intellectually intense, and service-oriented environment. Experience working successfully within a complex organization. Willing and able to adjust to changing demands and shifting priorities.
Willingness to work evenings and weekends to support programming, events, and major project deadlines.
Founded in 1911, LMU is a premier Catholic university rooted in the Jesuit and Marymount traditions. Our enrollment includes 5,962 undergraduate, 2,129 graduate and 1,278 law school students. Our 142-acre bluff-top campus is located in West Los Angeles and is among the nation's most beautiful and green campuses.