Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients.
Citi's Mission and Value Proposition explains what we do and Citi Leadership Standards explain how we do it. Our mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We strive to earn and maintain our clients' and the public's trust by constantly adhering to the highest ethical standards and making a positive impact on the communities we serve. Our Leadership Standards is a common set of skills and expected behaviors that illustrate how our employees should work every day to be successful and strengthens our ability to execute against our strategic priorities.
Diversity is a key business imperative and a source of strength at Citi. We serve clients from every walk of life, every background and every origin. Our goal is to have our workforce reflect this same diversity at all levels. Citi has made it a priority to foster a culture where the best people want to work, where individuals are promoted based on merit, where we value and demand respect for others and where opportunities to develop to are widely available to all. Position Objective:
The Regional Asia Pacific Senior Marketing Manager for Treasury and Trade Services (TTS) will be responsible for working with the Sales and Product managers across the TTS business lines to help them commercialize Citi's solutions. His/her span of responsibility encompasses the regional management of content and tactics, sales collateral, channels, media, advertorials, awards, polls, internal communications and event management. The role will cover the 17 markets in Asia Pacific where Citi has presence. The Regional Senior Marketing Manager will report to the TTS Marketing Head for Asia Pacific region. Citi's Treasury and Trade Solutions Business (TTS) is a global business spanning multiple integrated solutions within Citi's Transaction Services including: Trade and Supply Chain, Liquidity and Investments, Cash Management, Commercial Cards and Receivables serving public sector clients, corporates and financial institutions in over 120 countries. TTS' innovative solutions help clients streamline and automate processes, mitigate risk and expand their reach across Citi's unparalleled global network. . Key Responsibilities:
Drive the TTS Regional Marketing Plan across Public Sector, Corporate & FI Segments and Cash (Liquidity, Receivables, Channels, Payments and Commercial Cards) & Trade (Trade Services, Working Capital Finance and Trade Services) in order to support the key top-line commercial objectives of the business development and client management functions.
Develop and deliver the profile the TTS business externally, by engaging with the senior leadership team(s) to promote key TTS capabilities and themes with insight driven messaging, brand awareness, content/thought leadership, proprietary events and industry conferences, social and digital campaigns -- to engage with clients.
Key partners: regional and local Sales teams, regional Product team, Marketing partners from global, regional and local teams, regional Compliance and Legal teams, global and regional Event Management (GEM) teams, External Creative and Production Agencies, Internal Graphics and Digital teams NY, Events' Sponsors and Industry Associations.
The TTS Regional Senior Marketing Manager supports the TTS Asia Pacific Marketing Plan in relation to:
Support sales for Commercial Cards specific campaigns this role will include building client list based on existing global programs, per country client's TTS revenue, per country client's presence in order to drive wallet penetration, enable sales origination, fuel relationship up-tiering and support deal solutioning.
Leverage existing global messaging and materials and develop in collaboration with regional product & sales experts: product demos, video client testimonials, written case studies.
Support country sales heads in identifying country client marketing initiatives across the core markets to drive innovative content development to position TTS products and solutions. The developing of the content will include the following responsibilities: leverage existing local and regional decks, review content and make adjustments as needed in order to create consistency across our messaging to clients as well as consistency on the visual identity of our content shared with them. The marketing manager will also be responsible to acquire compliance approvals on all materials while making sure local language is used where there is a regulatory requirement.
Manage the effort around Credentials, Thought Leadership and Awards Agenda to proactively create content and submissions that position TTS to win key awards establishing its client value propositions.
Develop in collaboration with the regional and local Corporate Affairs media approach and content for new product launches and local events.
Identify, lead and execute client facing initiatives such as: online webinars, roundtables, forums and industry events for Corporates, FI and Public sector clients segments. Client facing initiatives will include: pre-event target market analysis, agenda building, develop the client invitation campaign while tracking clients' registration via CRM platform, manage vendors or/and work with GEM teams in executing the initiatives' logistics where needed. These initiatives will be measured by the number of clients, pipeline, revenue and CRM contact capture. For any in-country client initiatives the manager will work with the local TTS sales head to build agenda and lead event master plan.
The regional senior marketing manager will be responsible for leading the digital strategy across the different digital channels available for clients such as kXc, Social media with Global TTS Marketing in the Region & NYC, Events' Websites.
The regional marketing manager will be responsible for championing HORIZONS for APAC region.
Collect and analyze digital metrics and campaign data, synthesize results and identify actionable items and best practices for constant improvement of our channels
Risks and Controls
Own the process development and management of:
Policies and procedures to ensure that his/her marketing initiatives remains in compliance with all regional/local legal and compliance requirement as well as brand standards.
Serve as needed as point of contact with the Legal, Compliance, Internal Audit, Information Security, etc. teams across TTS.
Manage the budget and expenses allocated to his/her specific activities within the regional marketing plan.
Minimum of 5 years marketing management experience in transaction services or B2B marketing
Strong affinity for digital technology and insight into trends and advancements with web, social media and personal hand-held application-based technology
Documented record of success in senior marketing management positions(s) illustrating strategic business knowledge and engagement.
Experience leading vast, global/regional projects spanning various functions and business partners; previous experience leading a virtual team without direct reporting relationships
Proven ability in successfully managing employees and develop talent.
Excellent project management skills: highly organized, deadline driven, able to manage executional details, intricate budgets and cross-functional teams.
Proactive, results-orientated and organised with the ability to succeed in a highly-matrixed organisation
Flexibility in a fast-paced environment necessary.
Must have strong communication skills to provide clear, detailed creative direction. Ability to think creatively and use sound judgment when making business decisions.
Desire to continually challenge oneself and drive marketing programs to the next level.
Fluent in English.
Internal Number: 4744547
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