Provide an integrated approach to marketing communications, including public relations, media relations, advertising, publications, graphic design and promotions. Reports to designated supervisor.
Additional Basic Function – if applicable:
Examples of Duties:
Duties/essential functions may include, but not be limited to, the following:
Develop marketing plans for university clients as part of an integrated approach to meet client needs and to align those plans with university marketing objectives.
Keep abreast of research and trends that can impact client and institutional marketing efforts.
Represent the university at social and business functions and special events related to respective clients.
Assist in the execution of client and institutional marketing plans as needed including handling media relations, producing publications, writing articles for e-Inside and the Kent State Magazine, creating and placing various advertisements, promoting events and research activities, writing video scripts, writing speeches, and other marketing communications.
Contribute skills, knowledge, and creativity as a team member on institutional marketing efforts including e-Inside, Kent State Magazine, Web, video, photography, publications, etc.
May supervise students and/or provide functional guidance of support staff or other employees who work on a project or assignment on a temporary or intermittent basis.
Perform related duties as assigned.
Employees assigned to a College may be responsible for the following duties:
Assist with the development and implementation of strategic marketing plans.
Develop, promote and advance communication and marketing efforts directed towards student recruitment and alumni relations for a designated college.
Create graphic and text content publications and promotional materials for student recruitment, college information, events and news communications.
Design, develop, and maintain web, social media (e.g. E-news, Facebook, Twitter, YouTube) and print communications; update content and photos.
Assist in the production of multimedia communications including infographics, slideshows, photographs, maps, and video clips for communications and marketing initiatives.
Design, conduct, and analyze market research activities; identify specific markets and target applicable audiences.
Generate reports on web and social media traffic and email results; perform gap analysis of content and subsequent content development.
May serve on department, division, and college committees; participate in various professional, civic, community, or college organizations to further enhance visibility and marketing efforts.
Additional Examples of Duties – if applicable:
Bachelor's Degree in public relations, communications, journalism, marketing, or related field.Three to four years experience as a communications professional.
Web-based communications Web architecture Video editing software Traditional, digital, and social media platforms Graphic design principles Email marketing software Desktop computer applications
Media placement, tracking, and reporting Written and oral communications Consulting and client relations, including the ability to balance client services with university standards and marketing objectives Writing various formats including press releases, magazine articles, brochure copy, speeches, scripts, and ads Computer applications, specifically industry-specific software, Word, Excel, Powerpoint, Adobe etc. Multitasking while managing multiple projects and assignments
Manage multiple projects in an efficient matter Pay attention to detail in the planning and implementation and tracking process Adhere to establish budgets Meet deadlines Keep abreast of research and trends that can impact marketing efforts Establish and maintain productive working relationship with others Be self-directed and work within a team-oriented environment
Preferred Qualifications – if applicable:
Experience in higher education marketing.
Experience with graphic design programs/software, website design, content management systems, web maintenance and enhancements.
Demonstrable knowledge of social media marketing strategies / techniques
Demonstrable writing skills: including grammar, spelling, punctuation and vocabulary
Experience with new media platforms
Basic knowledge of HTML, CSS, and Drupal
Digital fundraising platforms
Experience using Google Analytics to drive website enhancements
Experience working in and motivating teams
Experience in higher education marketing
Asterisk (*) indicates knowledge, skills, abilities which require assessments
Working Conditions / Physical Requirements:
Light work: Exerting up to 25 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or negligible amount of force constantly to move objects. Incumbent may be required to travel from building to building frequently and off campus occasionally.
Special Instructions Summary:
Apply on-line. Include: resume, three references with name and email addresses and phone number. Examples of graphic work experience. Examples of written work.
The successful candidate is expected to have experience with multiple design platforms, especially Adobe Creative Cloud, web tools, and best practices related to PR, communications and marketing to—not only current audiences but also new audiences nationally and internationally. They will also have a working knowledge of comprehensive digital multichannel communication strategies. This position will utilize an entrepreneurial mindset, abilities in graphic design, and demonstrate capacity to effectively engage others to achieve results. Collaboration with external and internal college and university entities is key. The person in this position will be charged with developing those connections and working to promote the CAED to diverse communities. Ability to work non-traditional hours on occasion is required.
Must pass a security check.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Kent State University is a Smoke-Free, Tobacco-Free University effective July 1, 2017. Smoking and tobacco use are not permitted on any of Kent State’s campuses or other locations and properties that are owned, operated, or leased by Kent State, both domestic and international. For additional details, visit www.kent.edu/smoke-free.
The intent of this description is to illustrate the types of duties and responsibilities that will be required of positions given this title and should not be interpreted to describe all the specific duties and responsibilities that may be required in any particular position. Directly related experience/education beyond the minimum stated may be substituted where appropriate at the discretion of the Appointing Authority. Kent State University reserves the right to revise or change job duties, job hours, and responsibilities.
Internal Number: 989358
About Kent State University
Kent State University's eight-campus system, among the largest regional systems in the country, serves both the development of a true living/learning approach at the Kent Campus and the regional needs on seven other campuses throughout Northeast Ohio.The Kent Campus provides the resources and facilities of a large, diverse Ohio university, while the Regional Campuses – Kent State University at Ashtabula, Kent State University at East Liverpool, Kent State University at Geauga, Kent State University at Salem, Kent State University at Stark, Kent State University at Trumbull and Kent State University at Tuscarawas - offer the friendly, casual atmosphere of small liberal arts colleges. Today, Kent State has become an engine for economic, cultural and workforce development locally and internationally as one of the premiere Ohio universities. Kent State is ranked among the nation's 77 public research universities demonstrating high-research activity by the Carnegie Foundation for the Advancement of Teaching. The Liquid Crystal Institute, for example, conducts research that translates into technologies used globally in laptops, calculators and flat screen televisions.