- Primary Location: United States,Illinois,Elk Grove Village
- Education: Bachelor's Degree
- Job Function: Marketing
- Schedule: Full-time
- Shift: Day Job
- Employee Status: Regular
- Travel Time: No
- Job ID: 18071548
Description
About Citi
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients.
Citi's Mission and Value Proposition explain what we do and Citi Leadership Standards explain how we do it. Our mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We strive to earn and maintain our clients' and the public's trust by constantly adhering to the highest ethical standards and making a positive impact on the communities we serve. Our Leadership Standards is a common set of skills and expected behaviors that illustrate how our employees should work every day to be successful and strengthens our ability to execute against our strategic priorities.
Diversity is a key business imperative and a source of strength at Citi. We serve clients from every walk of life, every background and every origin. Our goal is to have our workforce reflect this same diversity at all levels. Citi has made it a priority to foster a culture where the best people want to work, where individuals are promoted based on merit, where we value and demand respect for others and where opportunities to develop are widely available to all.
About Citi Retail Services
Citi Retail Services (CRS) is a leader in the payments industry. CRS provides consumer and commercial credit card products, services, and retail solutions to national and regional retailers across the U.S and Canada . The business manages millions of customer accounts via long-standing partnerships with industry leaders including Sears, Macy's, The Home Depot, BestBuy, Staples and ExxonMobil. With a pre-eminent global brand and distribution, CRS delivers industry-leading products, advanced services and payment systems that address clients' evolving needs. Integral to CRS success is the introduction and management of innovative programs, products and solutions through strong partnerships and dedicated employees who are committed to excellence. Attracting market-leading talent is a priority within CRS, and the combination of financial strength and broad product scope provides rewarding opportunities for outstanding professionals to excel in a dynamic, collaborative and fast paced environment.
Job Description
The VP - Portfolio Marketing Manager will lead the marketing strategy and program delivery across a number of portfolio relationships within the Corporate Vertical as part of the Specialty Merchants group. Specialty Merchants is a division within CRS comprised of key relationships across specialty retailers, auto and fuel businesses.
The incumbent is responsible for assisting in the development of short and long-term marketing strategies specific to their managed portfolios. This individual will serve as a primary day-to-day contact with Citi's Partner Management teams, internal cross-functional teams, as well as the Partner to drive new accounts and usage that will generate profitable sales for Citi and the Partner.
Key Responsibilities:
- Assist in leading in the development of short and long-term strategic credit marketing plans to drive retail and credit sales growth for assigned Partners.
- Outline initial program strategy; provide marketing leadership to cross-functional teams and external agencies in order to successfully implement integrated marketing plans designed to optimize account acquisitions, drive profitable sales and improve card member usage and retention.
- Maintain oversight of marketing project lists and key deliverables of credit marketing initiatives across teams.
- Facilitate / lead strategic and tactical marketing discussions with Partners
- Create presentations and other documentation for both external Partner meetings as well as internal reviews.
- Develop and maintain portfolio marketing calendars
- Create and manage marketing budgets, including monthly forecast, and budget reconciliation.
- Collaborate with Centers of Excellence to determine proper inputs, including targeting criteria and impacted finance / risk variables, for campaign financials.
- Ensure all legal, compliance, and process activities are properly vetted and secured as part of program implementation.
- Collaborate with Decision Management to monitor / analyze campaign performance effectiveness as well as portfolio analytics and trends to recommend future campaign / testing strategies.
- Ensure program performance and recommendations are shared with Partners, and engage the Partner in strategic discussions regarding new initiatives, securing their buy-in.
- Identify and leverage best practices in the industry and across Citi Retail Services portfolios as well as Citi Cards.
- Leverage research and insights tools where appropriate to make smarter decisions.
- Initiate partner-focused marketing research studies and manages report outs to Partners.
- Share insights with Partners from mystery shopping, best practices, competitive intelligence, etc.
- Ensure Compliance to all Compliance & Regulatory Standards.
Key Collaboration Points
In order to ensure executable strategies, this position may partner with the following teams:
- Partner Management
- Marketing Operations
- Decision Management
- Finance
- Compliance, Legal, and Risk
- Product Strategy & Insights
- Operations & Technology (O&T)
- Credit Risk
- Chief Operating Office and PMO
Qualifications
Business and Technical Requirements:
- Bachelor's degree
- 8+ years of relevant marketing experience, private label / co-brand credit card experience preferred
- Track record of successfully managing complex marketing programs in a highly matrixed team environment
- Partner / client-facing experience
- Strong understanding of direct marketing principles
- Strong Attention to detail
- Knowledge of private label and/or co-brand credit card marketing programs and performance drivers; understanding of credit P&L
- Ability to analyze / interpret data and leverage that data to develop smart marketing strategies
- Experience leveraging multiple marketing channels to maximize ROI
- Strong written and verbal communication skills
- Good project management skills
- Strong Excel/PowerPoint skills
Leadership Competencies
- Ability to successfully interact with and influence various levels within the organization, including Senior Management and external client partners
- Strong team player; ability to lead, partner and negotiate with cross functional teams and across organizational boundaries to successfully deliver client needs
- Proactive, positive, "can do" attitude
- High level of accountability
- Creative problem-solving skills
- Critical, strategic thinker with an ability to identify ways to improve processes, programs, etc.
- Good business judgment and acumen
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