Opening its first restaurant in the USA in 1955, McDonald’s is an iconic brand with more than 36,000 restaurants in 119 countries, serving 70 million customers every day – making McDonald’s by far the largest restaurant brand in the world. McDonald's is on a journey to build on its position as one of the biggest and most recognized brands in the world. With an emphasis on understanding the needs of our consumer, creative excellence and data-driven marketing, we are refining our approach to overall marketing accountability and effectiveness. We are looking for someone with a passion for understanding consumers and brand strategy who can help us drive our efforts in becoming a modern, progressive burger company.
This person will apply their skill-set and knowledge toward tackling a designated summer project. This an exciting opportunity to have a true impact on the company by designing and implementing solutions for real challenges facing the business. This summer role will sit within a functional team in the Marketing department. Functions include: Brand Strategy, Media/ CRM, Entertainment & Sports Alliances, Family Marketing, Insights, Menu Innovation, Packaging, and Social Media.
This person will work closely with internal and external key stakeholders to navigate the organization and deliver on the challenge he or she has been asked to solve. Projects may potentially include work in:
Data and Innovation Strategy
Location and Proximity Innovation
Marketing Effectiveness and Media Best Practices
Personalized marketing, segmentation and measurement analysis
Global marketing campaign activation
Benchmarking and best practice research
Bachelor’s or Graduate degree in Business, Technology, Analytics or other relevant degree
3-5+ years in Strategy, Marketing, Media, Management Consulting or other Data Analytics roles
MBA Graduation date of Summer of 2020
Global experience preferred
Data literate and ability to turn data signals into consumer- driven marketing insights
A true strategic and critical thinker
Ability to work with the culture of big, complex organizations
A person who is passionate to explore and test innovation
Personal Characteristics We are looking for intellectually curious problem-solvers that have a passion for marketing, innovation and food and beverage. As a Summer Intern, you will help lead projects that help shape the future of McDonald’s. Here’s what we’re looking for:
Enthusiasm for the Marketing: Someone who can bring an infectious sense of interest and passion for general marketing. They will be part evangelist – introducing new ideas and suggesting atypical solutions
Creativity: Someone who can suggest new ways of doing things and bring fresh, new thinking to the table to advance insights and ideas
Leadership: Someone who can collaborate with and lead others whether it’s a hands-on implementation role or a strategic one, this person will be able to set policy and direction, and implement solutions
Communication: Expresses complex ideas and positions in a clear, concise and timely manner
Upholds all of McDonald’s Standards of Business Conduct
How You’ll be Compensated
You’ll be lovin’ your compensation which will include:
$50/hr for 10 weeks
Access to the McDonald’s Headquarters facilities (gym, company events, rooftop patio, Global Restaurant)
Send all questions to Le'Dia Smith at LeDia.Smith@us.mcd.com.
Additional Salary Information: Housing stipend
About McDonald's Corporation
McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries and billions of customers served each year. As the global leader in the food service industry, we have a legacy of innovation and hard work that continues to drive us.Today, we are growing with velocity and are focused on modernizing our experiences, not to make a different McDonald’s, but to build a better McDonald’s.
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