Job Requisition Number: 26314. This position is part of a team responsible for the design and implementation of communications for Student Affairs’ initiatives that serve the entire UC Berkeley campus. This team works collaboratively with central campus offices (Public Affairs, University Relations), respective functional owners called “clients” from a variety of departments (Undergraduate Admissions, Financial Aid, Registrar, Dean of Students, Residential and Student Service Programs including house and dining and hospitality), and partner offices (academic units, Administration and Finance) to successfully launch and sustain Student Affairs communications initiatives.
This position is part of a team responsible for the design and implementation of communications for Student Affairs’ initiatives that serve the entire UC Berkeley campus. This team works collaboratively with central campus offices (e.g. Public Affairs, University Relations), respective partners from a variety of departments (such as Undergraduate Admissions, Financial Aid, Registrar, Dean of Students, New Student Orientation, Residential and Student Service Programs including house and dining and hospitality, and others), and cross-campus partners (such as academic units, Administration and Finance) to successfully launch and sustain Student Affairs communications initiatives.
The Marketing Communications Manager will serve as a manager for several departments within Student Affairs, and is responsible for meeting with department heads, and developing, implementing or executing comprehensive, multidisciplinary communications programs involving work in multiple communications disciplines including content creation, design, digital work, social media, and more. This position does not directly supervise a team but does delegate work to a creative team.
•Develop and manage complex comprehensive communications campaigns that can include written and visual content, social media, website creation and design, print collateral creation and branding for departments within Student Affairs. •Serve as an advisor to partners on all aspects of effective communications involving a variety of disciplines such as writing, editing, visual and electronic communications, web programming, and administrative support. •Collaborate with creative team members including writers, designers, and social media experts to brainstorm creative solutions to communications needs. •Manage production and output and ensures standards are met, continual improvement is achieved; ensures that high quality work is completed within budget and time constraints. •Recommend changes and improvements to communications programs and strategies. •Ensures integration of various communications disciplines to promote more impactful campaigns. •Provide comprehensive communications solutions to problems, complaints, issues or concerns from constituencies. •Research, analyze, monitor, and evaluate marketing efforts for effectiveness, modifying campaigns when needed and reporting results to appropriate higher levels of administration, partners, and team members. •Manage communications resources to benefit the larger SA Comms team. •Work with other unit professionals, to develop appropriate policies and procedures for assigned duties and responsibilities. •Provide advice and counsel to departmental administration on all aspects of communications, including strategic planning, effective messaging, and problem resolution. •Produce a variety of communication pieces including written, web, social, and graphic design. •Assign tasks, collaborates with, and oversees the work of members of the Student Affairs creative team, working with them to maintain quality and consistency for all communications and ensure deadlines are met. •Work closely with writing, design, and web programming staff to create or assist in the development of print and electronic marketing and promotional materials including brochures, poster, flyers, web pages, email campaigns and more. •Work with career and student staff to select visual concepts, page layouts, and artwork. •Create production schedules and manages all timelines, following up with partners as needed. •Lead, mentors, and monitors student staff to ensure compliance with performance standards. •Work with departmental administration (unit heads for areas like Financial Aid or Cal Dining) and/or SA Comms leadership to create, develop, and implement long and short-term strategic communications plans.•Solid communications experience in highly complex organizations. •Demonstrated experience managing cross-functional projects and/or teams. •Demonstrated advanced knowledge and understanding of all aspects of communications including strategic and campaign planning, measurement, audience analysis, and tactical implementation involving various technical aspects and requirements, and potential applications. •Knowledge and expertise of the most appropriate and effective communications strategies and tactics in a variety of settings. •Solid skills to create, develop and implement comprehensive long and short term strategic communications plans. •Advanced skills to advise and consult clients on all aspects of communications, ranging from developing effective communication strategies to appropriately responding to inquiries regarding sensitive or complex issues or information. •Excellent written, verbal, presentation, interpersonal communications, active listening and political acumen skills. Ability to simultaneously serve as advocate for client’s needs and capacity of the creative team. Demonstrated ability to persuade clients and/or executives. •Excellent analytical, critical thinking, project management, and problem recognition, avoidance, and resolution skills. Advanced project management, time management, multitasking, organizational and problem recognition, avoidance and resolution skills. Advanced skill in meeting deadlines. •Ability to produce communication pieces under tight timelines while managing input (including negative feedback) from multiple key stakeholders, and ensure that content is accurate, informative and responsive to input from various stakeholders/leaders. •Advanced skills in collaboration and partnerships. Experience in ensuring disciplined team work. •Solid skills in advising and consulting to ensure that desired institutional messages are delivered to appropriate target and/or broad general audiences. •Thorough knowledge of the fundamentals of writing, grammar, syntax, AP Style, and punctuation. •Advanced skill in taking initiative to creatively identify and pitch campaign ideas to SA Comms leadership and/or clients. •Superior interpersonal skills and ability to resolve conflicts. •Ability to hold one’s self and others accountable. •Demonstrated ability to be self-directed and self-motivated. •Demonstrated ability to influence others •Ability to be forward thinking to keep abreast on the latest communications technology and practices. •Solid knowledge of concepts, principles, and procedures of building and maintaining effective relations with internal and external constituencies. •Solid skills to ensure production of high quality work within budget and time constraints. •Professional work ethic and the ability to work independently and as part of a team. •Bachelors degree in journalism, English, communications, public relations, or related area and/or equivalent years experience and/or training.
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.