Position Summary: The Digital Marketing Manager at Tri Counties Bank is responsible for setting up, implementing and managing the overall company’s digital marketing strategy.
Build, plan and implement the overall digital marketing strategy
Manage and oversee various digital marketing channels including website development and maintenance, SEO/SEM, email, social media channels and advertising, online discoverability and positive brand presence, display advertising and AdWords search campaigns.
Maintain WCAG2.0 AA compliance for website
Track and measure SEO and Google Analytics metrics
Measure and report performance of all digital campaigns against ROI and KPI goals
Prepare and manage digital marketing budget
Suggest activities for improving the quality of online content
Identify trends and insights to optimize spend and performance
Lead, supervise and motivate members of digital marking team (hire, train and evaluate)
May supervise 3 or more digital marketing team members, will provide direction, training and set expectations of them
Maintains and oversees quality control by enforcing quality standards
Stay up to date with the latest technology and best practices
Operates in full compliance with internal policies and procedures as well as applicable regulations and laws.
Maintains knowledge of and complies with regulations that include but are not limited to the Bank Secrecy Act, Information Security Guidelines, GLBA, FFIEC Social Media Guidance, FDIC Advertising Rules, Regulation DD Advertising, Regulation Z Advertising, UDAAP, Fair Lending laws, Children’s Online Privacy Protection Act, FTC rules, and SEC rules.
Maintains detailed specialist knowledge of all internal and regulatory obligations.
Responds to requests for additional marketing and business unit support and special projects as requested.
Maintains a current and strong understanding of Bank policies, procedures, and guidelines.
Education, Experience, And Other Skills Required:
Bachelor’s degree in marketing, digital technologies or similar relevant field
5 or more years of experience as a Digital Marketing Manager developing and implementing digital marketing strategies
5 years of hands-on experience with SEO, Google Analytics and CRM software and other administrative tools
Excellent knowledge of all different digital marketing channels
Good knowledge and experience with online marketing tools and best practices
Familiarity with web design
Excellent written and verbal communication skills
Additional Salary Information: Medical, dental and vision, Prescription Drug, Group Term Life/AD&D, Dependent Life and Supplemental Life Plans, Flex 125 Plans, Long Term Disability, Employee Assistance Plan, 401k Retirement Plan, Employee Stock Ownership Plan, Time Off Plans
Internal Number: 1895093703
About Tri Counties Bank
Established in 1975, Tri Counties Bank is a wholly-owned subsidiary of TriCo Bancshares (NASDAQ:TCBK) headquartered in Chico, California, providing a unique brand of Customer Service with Solutions available in traditional stand-alone and in-store bank branches in communities throughout Northern and Central California.
The Bank provides an extensive and competitive breadth of consumer, small business and commercial banking financial services, along with convenient around-the-clock ATM, online and mobile banking access.
Tri Counties Bank has remained strong and profitable through a top-down commitment to its core values, sound business principles and responsible lending practices.
Our success is also based on our involvement in the communities we serve. The personal touch comes naturally to Tri Counties Bankers. You may recognize us at business, school and non-profit events, baseball games and local eateries, skiing in the mountains, boating on the lakes, and fishing the local streams or attending an event in The City or on the peninsula.