Marketing and Communications

General Description: This primary responsibility of this position is for developing and implementing marketing plans for the organization, ensuring that PAR/WACHA is communicating clear, consistent and effective messages that increase membership, event attendance and product sales.

Essential Job Responsibilities:

• Marketing Operations: Develop and manage the annual marketing communications calendar/dashboard, to include social media, email, web and other communication methods. Develop and implement marketing plans and assist executive team in developing marketing strategies.
• Member Communications: Manage the layout, writing, editing and production of the weekly newsletters and website. Develop, implement and coordinate member surveys.  Develop and manage content on social media channels.

• Association Outreach: Develop and maintain positive relationships and rapport with association members.  Work with members to provide support and mentorship and increase association membership and product sales.
• Data Analysis: Report analytics monthly on website and visits to pages and the newsletter to the Executive leadership team. 

Additional Job Responsibilities:

• Assist in publications writing.
• Other projects as assigned.