| Marketing Manager Reporting to the vice president of strategy, you will take the lead on developing and executing integrated marketing strategies for both client engagements and internal business development. 360 Live Media is an award-winning marketing, strategy, and experience design agency. Unlike many of our competitors, we only work with organizations that are progressive, dare to be innovative, and are driven to produce results immediately. You can see from our portfolio that we create uniquely innovative and disruptive experiences that help our clients engage, educate, and connect their audiences in fresh, cost-effective ways. As the key marketer in the organization, you will leverage your expertise with integrated marketing campaigns, building campaigns from the ground up. We will rely on you to develop strategies and lead successful campaigns, creating marketing briefs and working with the creative team to execute them. Our suite of services includes strategy, research, marketing, membership, branding, experience design, event marketing, educational programming, and content development. Key Responsibilities - Participate in client marketing meetings, creative brainstorms, and workshops. Assess existing client marketing strategies and advise them on areas for improvement.
- Develop effective media strategies for integrated marketing campaigns to meet client goals. This includes identifying unique audience and industry insights and crafting creative and persuasive briefings that provide insight and clear direction.
- Develop comprehensive and integrated marketing campaigns, calendars, and trackers for each client engagement. Balance a budget and timeline for each project, ensuring consistent work that is best-in-class, timely, and within scope.
- Manage all logistics associated with marketing projects: assist with partner/vendor selection, scheduling meetings, drafting proposals, managing budgets, and monitoring timelines.
- Proactively monitor analytics to optimize campaign performance and drive bottom-line business growth, making strategic recommendations for future initiatives.
- Work with 360 Live Media’s business development team to integrate marketing leads into smart campaigns that capture prospective client information. Through the implementation of thoughtful marketing strategies, increase engagement and grow the database.
Qualifications - 5 plus years of marketing experience in all aspects of developing and managing marketing strategies for a variety of organizations and/or types of services, products, and events.
- Experience executing marketing campaigns and tracking marketing analytics. Experience with a variety of marketing channels including email, social, print, paid digital, and phone.
- Experience with automated marketing databases (Salesforce, HubSpot, Marketo, etc.).
- Experience working with a marketing team (creative competencies, copywriters, branding, art direction, etc.), ideally in an agency environment.
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