Assistant Director of Marketing and Recruitment INTO Hofstra University
INTO University Partnerships collaborates with leading universities to provide international students with a personalized and highly supportive learning environment in which to acclimatize to life on a US university campus and prepare for long-term academic success. Since 2006, INTO has launched partnerships to internationalize universities in the US, UK and Asia. Universities in the US include: Oregon State University, University of South Florida, Colorado State University, Marshall University, Drew University, George Mason University, Saint Louis University, The University of Alabama at Birmingham, Washington State University, Suffolk University, Illinois State University, and Hofstra University.
The Assistant Director of Marketing and Recruitment reports directly to the INTO Hofstra Executive Director, with operational reporting line to the INTO North America VP of Recruitment.
This position will lead the strategic planning for and execution of international recruitment and marketing plan to drive international student enrollment to the INTO Hofstra programs and Hofstra degree seeking programs. To develop and execute a comprehensive recruitment and marketing plan targeted at building brand recognition in key markets across the world thereby driving demand from students seeking educational experiences in the U.S.
The key metrics of success for this role will be measured by meeting the international enrollment targets developed through the INTO Hofstra strategic plan and the INTO Hofstra partnership. This position will utilize an extensive network of on- and off-campus resources including alumni, government organizations, institutional partners, key faculty contacts, INTO’s global recruitment network as well as INTO’s regional offices to assist in this effort. This position will work closely with the University’s Office of International Admissions; the INTO Hofstra Executive Director; and the INTO North America VP of Recruitment and VP of Marketing to develop the strategy and to drive recruitment of international students.
Key accountabilities and duties
The responsibilities of this position may change and develop over time, but will include the following:
Develop a comprehensive recruitment and marketing plan which includes participation in global recruitment activities such as exhibitions, seminars, alumni events, etc. to build the Hofstra brand globally and drive international enrollments across all programs.
Establish country-by-country strategies in coordination with INTO regional offices to reach recruitment goals in particular countries and regions.
Develop best practices for Hofstra and INTO Hofstra international recruitment and actively work to promote a diverse international student population.
Use analytical methods to identify recruitment and advertising opportunities and frequently update appropriate staff with regards to progress towards goals and centers enrolment numbers.
Responsibility for the line management of the Marketing and Communications Specialist (MCS). With that manage and oversee the MCS during the annual brochure production process to ensure accuracy in representing INTO Hofstra and university programs/services.
Travel extensively throughout the world to promote Hofstra and its academic and language programs. Support recruitment efforts by INTO University Partnerships’ regional offices.
Manage the center’s annual marketing and recruitment budget and provide regular reports showing progress against recruitment goals.
Cultivate and maintain solid, loyal relationships with US-focused recruitment channels including education counsellors, government organizations and sponsoring organizations, feeder institutions, articulation partners, etc.
Provide on-going training, support and detailed program knowledge to external marketing and recruitment partners. Support global partners at promotional events in order to accurately represent Hofstra program offerings.
Act as primary contact point and resource of in-depth knowledge for INTO’s regional offices regarding all facets of Hofstra and INTO Hofstra programs.
Provide on-going training, updates and support to IUP’s regional office staff and global recruitment network.
Manage INTO Hofstra scholarships and the scholarship budget.
Collaborate with INTO North America’s Marketing Communications staff and Recruitment Directors in the development of recruitment marketing materials and tools to drive enrollment to Hofstra programs.
Identify new product opportunities.
Work closely with the Hofstra International Admissions team to ensure that accurate information about programs, requirements and admissions processes are communicated to potential applicants and IUP Regional offices.
Other duties as assigned.
This position is based at Hofstra University in Hempstead, NY.
Salary is commensurate with experience. Comprehensive benefit package included.
Bachelor’s degree, preferably in marketing, communications, business international relations, or related area
3 years’ experience recruiting international students to attend academic and/or other programs in a US setting
Experience developing and implementing a high-level recruitment and marketing plan
At least 3 years of experience managing teams or individuals
Demonstrated administrative experience including budget and financial management processes, public relations, strategic planning, policy formation, and supervision
Eligibility to work in and travel freely to and from the U.S.
Experience working in a university setting
Experience living, working or studying outside of the U.S.
Experience with SalesForce or equivalent CRM/database system
Demonstrated commitment to advancing diversity and equity, with particular emphasis on gender and multicultural issues
Skills and Abilities:
Ability to foster collaboration and trust, work collegially and inspire others to high levels of performance
Superior interpersonal and communication skills, including excellent ability to communicate with people from a wide variety of cultures and linguistic backgrounds
How to apply
Please submit the following in Word or PDF format:
Contact information for three professional references
Please apply by February 17, 2019, 5 pm EST. (this posting has been extended to expand the applicant pool)
Hofstra University is an equal opportunity employer, committed to fostering diversity in its faculty administrative staff and student body, and encourages applications from the entire spectrum of a diverse community.
INTO University Partnerships provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. INTO University Partnerships complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.
Internal Number: ADMR Hofstra
About INTO Hofstra
INTO Oregon State University (INTO OSU) is a 50/50 partnership between INTO University Partnerships and Oregon State University. The partnership was established in 2008 to help drive the University's internationalization agenda with the intent of raising its brand and profile, establishing itself as an international research-intensive university and transforming the profile of its international student body as well as enhancing the overall student experience. The partnership established and operates a campus-based state-of-the-art international pathway center that currently serves more than 1,200 international students in a variety of academic and English language programs.
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