Assistant Manager - Marketing Planning and Analytics

Key Responsibilities

• Under the guidance of the Head of Insights and Proposition, develop analytics models, derived from quantitative data as well as qualitative "outside-in" feedback with visualization tools to support Customer Insights and Analytics activities.
• Apply numerical analyses on internal data sources to provide a deeper understanding of Fidelity's customer/client segments.
• Use statistical tools to develop actionable insights that will enhance client engagement and satisfaction levels. Develop output reports and dashboards using visualization tools.
• Identify and test new data sources to determine their significance in predictive model performance. These sources are extremely varied in type of data, size of data, and purpose of data.
• Work with the business units to undertake customer segmentation studies.
• Support the development of scoring models, customer lifetime value models, and propensity modelling.
• Work with Technology teams to integrate model output with other marketing automation and other customer relationship management systems.

Experience and Qualifications Required

• Bachelor's degree (Math/Computer Science/Statistics) or equivalent experience.
• Strong statistical concepts and analysis skills - read, process, derive, plot, compare
• Basic understanding on R, MATLAB, Python
• SQL & Access proficiency (ability to create, maintain, alter & query databases)
• Proficient in use of productivity tools like MS-Office and SQL Server
• Strong verbal and written communication skills, strong interpersonal and active listening skills
• Considerable experience communicating with clients clearly and effectively through various media formats
• Ability to multi-task, detail oriented with strong organization and time management skills
• The candidate should be self-motivated and work well in a fast-paced and complex environment
• Ability to story tell using data and to follow through on action items
• Curious, ability to step out of comfort zone, not afraid to make mistakes and challenge status quo