Under the general direction of the Associate Director in the Center for Career Development, the Publicity/Marketing Manager is responsible for marketing and promotional outreach programs designed to drive student engagement and acquaint selected potential users with department/University programs and services.
DUTIES AND RESPONSIBILITIES
Manages the overall operation of the marketing and communication function of the department.
Sets the strategic direction for marketing by researching, collecting and analyzing data for trends to make informed decisions.
Plans and executes a marketing and communication strategy designed to promote department services and programs and increase engagement among students, employers and campus partners.
Implements and manages strategy initiatives including launching paid digital advertising, social media and email campaigns, overseeing graphic design and production, coordinating department blog, and writing content for distribution to students, faculty, and staff.
Meets with and advises program managers regarding marketing needs, including design, cost considerations, deadlines and desired results. Serves as a resource to department staff and administrators regarding appropriate use of UConn branding and effective promotional activities.
Receives and initiates marketing requests utilizing work order system, sets priorities of projects, delegates tasks to student marketing staff, and delivers finalized projects.
Develops or supervises the preparation of promotional and educational materials, including designing and illustrating, writing, editing, and printing/publishing.
Develops policies and procedures regarding marketing and communications, to guide department in requesting marketing material and monitoring department outreach efforts.
Develops semester internal relations communication strategy, generates content for department staff to share with campus partners, manages CRM system, and reports on department’s university engagement status.
Prepares or supervises the preparation of research materials and data collection that illustrate effectiveness of marketing techniques and benchmark best practices and current developments in areas of responsibilities.
Plans and carries out special interest events or projects designed to increase engagement with target populations.
Writes timely informational articles for publication by the department, and regional and national organizations; writes press releases distributed to media outlets.
Recommends student-staffing needs, hires appropriate student staff, trains, supervises, and evaluates student staff performance, establishes student work schedules and determines project assignments.
Maintains effective working relationships with campus partners and outside vendors; keeps informed regarding University marketing initiatives and branding.
Represents department/university at appropriate regional and national committee meetings and conferences.
Bachelor’s degree in communications, marketing, journalism or related field
Minimum 5 years relevant experience
Knowledge of targeted market and community to be served
Evidence of excellent writing skills
Ability to meet deadlines, take initiative, and make sound judgments
Tact and excellent interpersonal/communications skills and techniques
Willingness to work flexible and irregular hours
Demonstrated experience managing professional social media campaigns
Experience working in a college or university setting
Understanding of graphic design
Website development and maintenance
Experience with Adobe Suite and other creative technologies
Demonstrated experience managing event specific and on-going paid digital advertising campaigns
Demonstrated expertise in developing/writing ad and copy materials
This is a 35-hour per week, full-time, 12-month permanent position, with an excellent benefits package including medical and retirement, as well as employee and dependent tuition reimbursement at the University of Connecticut (outlined here: https://hr.uconn.edu/benefits-summaries/).
Please apply online at UConn Jobs, www.jobs.uconn.edu, Staff Positions, Search #2019358 to upload a resume, cover letter and contact information for three (3) references.
Employment of the successful candidate is contingent upon the successful completion of a pre-employment criminal background check. (Search 2019358)
This job posting is scheduled to be removed at 11:59 p.m. Eastern time on February 27, 2019.
The University of Connecticut is committed to building and supporting a multicultural and diverse community of students, faculty and staff. The diversity of students, faculty and staff continues to increase, as does the number of honors students, valedictorians and salutatorians who consistently make UConn their top choice. More than 100 research centers and institutes serve the University’s teaching, research, diversity, and outreach missions, leading to UConn’s ranking as one of the nation’s top research universities. UConn’s faculty and staff are the critical link to fostering and expanding our vibrant, multicultural and diverse University community. As an Affirmative Action/Equal Employment Opportunity employer, UConn encourages applications from women, veterans, people with disabilities and members of traditionally underrepresented populations.
Internal Number: 2019358
About University of Connecticut
The University of Connecticut is a national leader among public research universities, with more than 30,000 students seeking answers to critical questions in classrooms, labs, and the community. A culture of innovation drives this pursuit of knowledge throughout the University’s network of campuses. Connecticut’s commitment to higher education helps UConn attract students who thrive in the most competitive environments, as well as globally renowned faculty members. Our school pride is fueled by a history of success that has made us a standout in Division I athletics. UConn fosters a diverse and vibrant culture that meets the needs and seizes the opportunities of a dynamic global society.
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