The primary role of the Director, Marketing - MBA Programs is to provide thought leadership and direction in the development of strategic goals and objectives for the marketing, communications, and public relations efforts of Kellogg’s Part Time, Full Time, and Executive MBA programs; lead the development of social media strategy, and enhance the reputation and enrollment of Kellogg MBA Programs.
Provide guidance and direction to employees with emphasis on maintaining a high performing work environment, especially on coaching, counseling, policies, procedures and standards. Considered a strategic partner, an employee sponsor or advocate and a mentor. Foster effective methods of communication and empowerment. Build employee ownership of the organization.
Develop, direct and execute the overall marketing, communications, branding, and social media strategies for the Kellogg MBA programs.
Work with the Kellogg Chief Marketing Officer team to create an overall communications plan, including marketing collateral and content creation for both print and digital media, consistent with Kellogg brand standards and academic values.
Act as an integral part of Kellogg’s Director of Marketing’s senior staff to ensure close collaboration and strategic alignment between Marketing Communications, MBA Programs and other Kellogg departments to maximize reach and tie-in opportunities.
Act as a business partner with MBA Programs Senior Leaders in the development and implementation of the department’s strategic marketing and communications vision.
Build and maintain relationships with program alumni to develop and cultivate professional networks.
Optimize the spending for marketing communications budgets associated with Kellogg MBA Programs.
Through strategic marketing and communications programs, increase enrollment in Kellogg MBA Programs.
Identify and implement short- and long-term strategies and plans to meet program goals.
Bachelor’s degree or the equivalent combination of education, training and experience from which comparable skills can be acquired.
8-10 years marketing/communications experience.
Minimum Competencies: (Skills, knowledge, and abilities.)
Excellent ability to work collaboratively within a team, across groups, and one on one.
Must work well in a team-oriented environment and collaborate closely with others.
Well-organized with ability to handle multiple projects simultaneously.
Strong writing skills; ability to distill complex academic information into consumer-friendly marketing communications.
Strong analytical skills.
Ability to interact well with program participants (executive), faculty, and client stakeholders.
Self-starter with strong attention to detail.
Graduate degree, such as MBA or Master’s degree in Marketing or Communications, is strongly preferred.
Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Hiring is contingent upon eligibility to work in the United States.
Internal Number: 35684
About Northwestern University
Northwestern University is a major private research university with 12 academic divisions located on three campuses in Evanston, Chicago, and Education City in Doha, Qatar. We have approximately 2,500 full-time faculty members, 17,000 graduate and undergraduate students, and over 5,700 full and part-time staff. Northwestern University combines innovative teaching and pioneering research in a highly collaborative environment. It provides students and faculty exceptional opportunities for intellectual, personal and professional growth.