The Digital Marketing Associate at the University of Minnesota Foundation (UMF) is part of the UMF Digital Marketing team. The person in this role will support the digital team in digital marketing and fundraising projects, participating in planning, execution, and maintenance elements. This person will work in UMF’s email marketing program, gain experience in social media marketing, and have the opportunity to gain skills in UMF’s website platform. The Digital Marketing Associate reports to the Digital Marketing Manager on the Digital Marketing team.
Key responsibilities: Support UMF’s email marketing program. • Use and modify existing responsive template designs, build data extensions and dynamic content, populate content, handle send management, and report results. • Manually deploy weekly email campaigns using segmented lists. • Contribute to strategic planning in regards to email design, deliverability, and email marketing program capabilities. • Complete quality assurance checks on every email campaign. • Communicate and collaborate with internal colleagues to effectively to execute email campaigns. • Update and report on weekly, monthly, and quarterly email analytics and conversion reporting.
Support and contribute to key digital marketing projects, including planning, tactic execution, and maintenance for awareness-raising and fundraising campaigns, the U’s giving day, and other U campaign initiatives. • Participate in the strategy development and execution of some UMF digital marketing projects. • Assist in marketing needs tied to the digital team and new initiatives. This work could involve developing creative briefs and work plans, and assisting in executing marketing tactics—writing and sending emails, drafting social media content, executing a Facebook Live shoot. • Gain skills in analyzing digital metrics and formulating data-driven strategy recommendations for improvement.
Bachelor’s degree in Communications, Journalism, Marketing, or a related field, or an equivalent of four years of experience in a similar field.
Experience using large-scale email marketing platforms.
Experience with digital metrics and advertising.
Experience using social media platforms for marketing.
Proven record for problem solving and successful completion of complex projects.
Strong organizational skills, exemplary attention to detail, and the ability to multitask, prioritizing a high volume of projects at one time.
Demonstrated writing, communication, and proofing skills.
Ability to work with diverse departments across an organization.
Experience with Photoshop or similar graphic editing program.
Experience with video (shooting, editing, and management)
Experience with HTML coding, inline CSS (i.e. creating tables, links, etc.), and alt text.
Experience with Drupal or similar web content management systems.
Internal Number: 329360
About University of Minnesota, Twin Cities
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.