The Marketing Manager, reporting to the Senior Director of Strategic Initiatives, designs and manages marketing and communications efforts for Johns Hopkins Technology Ventures (JHTV). In close coordination with the Senior Director and other marketing and communications staff, s/he will develop and then execute an annual marketing and communications plan addressing both campus and off-campus audiences and spanning traditional and digital media. He/she will be responsible for executing a range of projects, including: design and development of collateral such as brochures and annual reports, visual identity management, website management, social media, dashboards and newsletter production. The Marketing Manager will build strong collaborative relationships with staff across JHTV, with marketing & communications peers across campus, and with JHTV’s business partners.
Specific Duties & Responsibilities:
Coordinates the creation of an annual marketing and communications plan for JHTV, working with senior leadership to identify specific objectives and align on strategies for targeting priority audiences
Designs and manages communications and marketing projects
Maintains the JHTV website
Leads all acquisition and retention marketing efforts across traditional and digital mediums
Leads engagement / relationship management strategies, leveraging direct marketing tools (e.g., email and other CRM tools)
Utilizes and optimizes SEO/SEM, email campaigns, user experience, and social media, etc. to build brand/program awareness, generate engagement with participants
Measures and analyze websites and campaign data and makes adjustments to continue to drive engagement
Ensures relevance of JHTV brand identity, adherence to JHU brand standards, and ensures brand consistency across all marketing activities (e.g., website, emails, social media, events, flyers, slide decks, etc.)
Fully understands competitive landscape; monitors, reports and provides marketing insights
Analyzes marketing plan and performance using KPI’s, ROI analysis and applies learning in new planning
Note: Evening and weekend work will be required to staff and manage events.
Minimum Qualifications (Mandatory):
Minimum 4 years’ relevant experience required.
Bachelor’s degree in Marketing, Business, or a related field required.
Advanced degree may substitute for required experience to the extent permitted by the JHU Equivalency Formula.
7+ years’ experience preferred.
3+ years’ digital marketing experience (e.g. SEM/SOE/Email/SMS) preferred.
Master’s degree preferred.
Special Knowledge, Skills, and Abilities:
Excellent ability to develop strategic integrated multichannel marketing & communications plans and outstanding ability to execute against those plans
Ability to clearly articulate (written and verbal) strategies and plans to achieve goals
Demonstrated expertise in e-marketing, social media, multimedia
Superb understanding of how all digital marketing channels function including hands on experience with SEO/SEM, emails/CRM, web design
Proficiency in content management systems including WordPress, Drupal and Enterprise
Proficiency in graphics tools such as Adobe CC (Illustrator, Photoshop, InDesign, etc.) and Microsoft Office
Self-starter and can lead independently and proactively
Results-oriented with high standards for self
Ability to identify research needs and work with resources to gain the knowledge needed
Strong analytical skills, problem-solving, and high attention to detail
Excellent interpersonal, collaborative skills to build and influence strong working relationships across all departments and JHU-schools, and with all stakeholders
Classified Title: Communications Associate Working Title: Marketing Manager Role/Level/Range: ATP/04/PD Starting Salary Range: Commensurate with Experience Employee group: Full Time Schedule: M-F, 8:30am - 5:00pm Exempt Status: Exempt Location: 04-MD:School of Medicine Campus Department name: 60006029-Business Development Personnel area: Academic and Business Centers
The successful candidate(s) for this position will be subject to a pre-employment background check.
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The following additional provisions may apply depending on which campus you will work. Your recruiter will advise accordingly.
During the Influenza ("the flu") season, as a condition of employment, The Johns Hopkins Institutions require all employees who provide ongoing services to patients or work in patient care or clinical care areas to have an annual influenza vaccination or possess an approved medical or religious exception. Failure to meet this requirement may result in termination of employment.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
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