The Director of Admissions Marketing & Communications oversees all strategies of internal and external communication and marketing for both Undergraduate & Graduate and Professional Admissions. Responsible for direct management of CRM Strategies, creating and implementing an electronic communications and social media plan, and overseeing graphic design projects as part of marketing and communications activities in Admissions. Will drive the generation of new and innovative marketing and communications strategies and see those strategies from idea stage all the way through successful execution. Responsible for editing and assisting in the production of admissions marketing materials and ensuring that both internal and external web and publication content related to Undergraduate & Graduate and Professional Admissions is up-to-date and relevant for prospective students and families. The ideal candidate will possess high levels of both creativity and detail-orientation, along with the self-motivation to continue multiple projects through to completion simultaneously. This position will supervise the Marketing and Communications team which includes professional staff, students and contractors.
Bachelor's degree, Master's degree preferred.
5-7 years admissions and marketing experience, at least one year of each.
Candidates with only admissions or marketing experience will be considered if they have a total of 5+ years of experience in either field.
Primary Duties/Essential Functions
Directly oversee all marketing and communications strategies, efforts and functions for Undergrad & Grad and Professional Admissions including, but not limited to:
All CRM strategies, including the creation of content and evaluation of messaging effectiveness
Liaise with other offices and assist with training for SRM
Implement and track email communications to prospective students
Research new ideas and initiatives regarding electronic marketing and communications and discuss potential strategies with all leaders in Admissions
Develop comprehensive parent marketing and communication strategies in concert with UG Admissions leadership in order to promote APU to applicant parents on a parallel track with applicants
Creation, production, and editing of video assets to be used in Admissions recruitment and graphic design pieces
Work with vendors to ensure accurate representation of APU on all channels
Oversee Admissions websites
Work closely with Graduate and Professional Technology Solutions to identify new digital tools to improve the channels of communication for Enrollment Management as a whole
Coordinate with University Relations on Admissions Marketing Materials including: Brochures, postcards, fact sheets, websites, publications, and applicant funnels
Oversee and curate Admissions social media presence
Develop social media enhancement strategies
Attend appropriate conferences
Responsible for daily electronic timekeeping
Collaborates with office leadership in regularly-scheduled meetings to increase effectiveness of recruitment, roster management, hiring and training processes.
May participate in on-campus admissions events involving student recruitment and pre-registration.
Represent University at designated conferences and events.
Work evenings and weekends as needed
Supervising others in production of graphic design and video projects
Ability to meet tight deadlines and produce marketing content quickly
Must be collaborative and an effective team member and team builder.
Ability to manage details and follow through.
High levels of knowledge of computer generated databases, spreadsheets, and word processing programs such as Microsoft Word and Excel.
Comfortable with self-teaching and mastery of new technology, including Google Apps to be implemented for improved business processes
Azusa Pacific University is acting as an Employment Agency in relation to this vacancy.
Azusa Pacific University is a comprehensive, evangelical, Christian university located 26 miles northeast of Los Angeles, California. A leader in the Council of Christian Colleges and Universities, APU is committed to excellence in higher education. Offering more than 100 bachelor's, master's, and doctoral programs on campus, online, and at seven regional centers across Southern California, APU continues to be recognized annually as one of America's Best Colleges by U.S. News & World Report.
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