Director, Content Strategy - Division of Marketing and Communications-2012801
Carnegie Mellon University is a private, global research university that challenges the curious and passionate to deliver work that matters. Our world-class institution has distinctive areas of excellence and a culture marked by ambition and a deep, practical engagement with challenges facing society. We continue to produce talented alumni and draw faculty and staff eager to be a part of the university's creative, dedicated and close-knit community. We place emphasis on practical problem solving, interdisciplinary learning, an entrepreneurial spirit, and collaboration.
The Marketing and Communications Division is searching for a Director of Content Strategy. This is an exciting opportunity if you thrive in an interesting and challenging work environment. In this role, you will serve as CMU's Editor-in-Chief, with primary responsibility for capturing and articulating the stories that capture and bring alive this remarkable institution, coordinating the channels through which those narratives are told, and ensuring execution at the highest level.
Reporting to the AVP for Content and Communications, you will be a senior leader within the division and a key coordinator among other communicators across the university. You will develop a comprehensive content strategy while raising standards and developing talent. To be successful, you will understand the wide variety of communication channels -- including news announcements, long-form narratives, social media, multimedia and other content, ensuring they are integrated. The content delivered will be creatively and strategically implemented for maximum impact across a variety of audiences. Close coordination with the university's brand messaging, the multimedia and graphic content, and the way in which the brand is applied and perceived, will be an additional focus of your portfolio, as well as alignment with media relations outreach and strategies and the internal communications efforts.
Your core responsibilities will include:
Create a content strategy that includes branding, major messaging themes (for example: AI, neuroscience and future of higher education) for integrating channels and outreach across all the platforms, complete with metrics that allow us to measure success.
Develop an editorial calendar to organize team and proactively share planning with colleagues within the division and across campus.
Identify and articulate the messages and stories that will raise the visibility of CMU around the world, and resonate with members of the university community and other key partners in support of the university's priorities.
Direct and coordinate the university's approach to major announcements, developments and initiatives, planning the use of different media and assigning appropriate staff for comprehensive communications plans.
Harness new media and new approaches to help tell the university's story.
Ensure alignment with the brand platform and integration of content across channels, with graphic design teams as well as the videography and photography team.
Coordinate and collaborate with the Senior Director of Media Relations on the innovative use of social media to support and promote other forms of storytelling, and as a standalone form of communication and engagement, particularly with students, prospective students, alumni, and other target audiences.
Campaign style planning to ensure long-term success of message penetration.
Lead the development of dynamic storytelling utilizing creative writing, multi-media and graphic elements to tell the most compelling narrative.
Develop venues and systems to coordinate editorial work within Marketing and Communications, and across colleges, departments, and other administrative divisions; build collaboration and a vision of shared goals among communicators campus wide.
Work closely with the Creative Director around CMU's overarching brand, the identity guidelines, and CMU's brand strategy development, particularly as it relates to verbal and visual content.
Help recruit and retain an editorial staff that is professional and reciprocal, and help champion a workplace that inspires and rewards the best work.
Develop and execute effective measurement of editorial activities. Strong understanding of measurement tools and how to interpret and apply them.
Promote successes across the university.
Flexibility, excellence, and passion are vital qualities within the Marketing and Communication Division. Inclusion, collaboration and cultural sensitivity are valued competencies at CMU. Therefore, we are in search of a team member who is able to effectively interact with a dynamic population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work.
You will demonstrate:
Outstanding writing and editing skills are a pre-requisite.
Strong strategist with expertise in planning and quantitative analysis.
A deep understanding of metrics and how to apply them to a content strategy is a must.
Keen understanding of what is newsworthy and what will move the needle.
Ability to write for different audiences utilizing different forms of storytelling.
Expertise in working in and navigating content management systems.
Multimedia capabilities (photography, video, web) a plus.
Work independently and effectively, and manage multiple projects simultaneously in a fast-paced, deadline-driven environment.
A high level of integrity, credibility, respect and team collaboration.
Research skills and business insight with a fluency in topical news and culture.
Bachelor's degree in English, journalism, communications, business, or other relevant field; Master's highly desired.
Minimum of eight years as a leader in multi-channel content creation.
Management experience required; ability to lead and inspire a campus of content creators and creative personnel to achieve goals.
Ability to work after hours and on weekends when appropriate.
Please visit " Why Carnegie Mellon " to learn more about becoming part of an institution inspiring innovations that change the world.
Primary Location: United States-Pennsylvania-Pittsburgh
Time Type: Full Time
Organization: MARKETING & COMMUNICATIONS
Minimum Education Level: Bachelor's Degree or equivalent
Preferred Education Level: Master's Degree or equivalent
Budgeted Base Pay: negotiable
Internal Number: 2012801
About Carnegie Mellon University
Carnegie Mellon (www.cmu.edu) is a private, internationally ranked research university with programs in areas ranging from science, technology and business, to public policy, the humanities and the arts. More than 12,000 students in the university’s seven schools and colleges benefit from a small student-to-faculty ratio and an education characterized by its focus on creating and implementing solutions for real problems, interdisciplinary collaboration and innovation. A global university, Carnegie Mellon’s main campus in the United States is in Pittsburgh, Pa. It has campuses in California’s Silicon Valley and Qatar, and programs in Africa, Asia, Australia, Europe and Mexico.