| Title: Admissions and Marketing Director Description: Position overview: Park City Day School, a small, independent PS-Grade 8 school located in Park City, UT, seeks an experienced, creative, and energetic professional to join our team as Admissions and Marketing Director. School Description: Park City Day School is located approximately 30 minutes from Salt Lake City and primarily enrolls children from the greater Park City region and the Heber Valley. The school is accredited by the Northwest Association of Independent Schools and is a member of the National Association of Independent Schools. As a learning community PCDS prepares and inspires its students to lead great and giving lives. The challenging curriculum promotes intellectual daring and encourages students to find creative solutions, not just master facts. Cross-curricular programs in outdoor learning, service learning, and social-emotional learning are rooted in the school’s core values of integrity, responsibility, respect, teamwork and compassion. Park City Day School is a place to inquire, discover, create and belong. Essential Duties and Responsibilities: Admissions - Implement an annual enrollment management plan;
- Schedule and oversee the admissions process;
- Manage online application system comprising of systematic and efficient handling of applications and communication with candidates;
- Manage and track the re-enrollment of current students for the succeeding year;
- Oversee the PREP Committee to assist in the admissions program and retention efforts;
- Coordinate and oversee any and all admissions and re-enrollment events;
- Communicate new student welcome and provide “getting started with PCDS” materials to include general instructions on how to use MyPCDS, PREP Ambassador’s contact information, information on PCDS Family Handbook, final school records requests and school dress code information;
- Prepare monthly admissions reports for Head of School and Board of Trustees to include Enrollment Tracking (re-enrollment and new student tracking) and Admissions Funnel Reports.
Marketing - Ensure brand and messaging quality and consistency and establish guidelines to apply across all departments;
- Design strategies and implement concrete plans to increase student applications and maintain prospective student and family interest;
- Plan and manage the department budget in order to maximize the effectiveness of all communications;
- Manage all aspects of the school’s external print and electronic communications, ensuring the continuity of the school’s brand and logo. Oversee the work of graphic designers and print vendors in the production of printed materials and web visuals;
- Engage actively in professional development in order to remain current in best practices related to independent school communications, emerging social media, and effective marketing and advertising strategies;
Personal and professional qualities: The successful candidate should possess the following personal qualities: - Educational Expertise: PCDS staff evidence a successful academic background and a mindset for lifelong learning and continuous professional improvement.
- Rapport with Children: PCDS staff instruct in a broad range of curricular and co-curricular areas; however, the true subject (not object) of a PCDS education is children. PCDS staffs’ ability to connect, both individually and collectively, with children is critical to their success.
- Collegiality: Although the self-confidence and autonomy to plan and lead classes is essential, PCDS staff collaborate with colleagues and share ideas to ensure that the whole is more than the sum of its parts. In peer groups, successful Park City Day School staff serve both as contributing followers and respectful leaders.
- Engagement: As invested citizens of a school community and world network, PCDS staff model the active intellectual and moral engagement necessary for a successful, sustainable society.
- Adaptability: To set a high standard in a world characterized by constant and rapid changes, PCDS staff adapt creatively in response to institutional and global circumstances, advances in educational technology and innovation in instructional methods.
- "Strive for Five" School Values: Our staff daily model our five School Values - Integrity, Responsibility, Respect, Teamwork, and Compassion - and actively integrate them into the fabric of our school community through reflective opportunities and other daily “teachable moments.”
- A minimum of a college bachelor’s degree is required; master’s degree preferred;
- Experience in marketing, communications, admissions, or a related field preferred;
- Effective written and oral communicator;
- Experience utilizing data to inform strategic planning and decision-making;
- Excellent attention to detail and organizational skills;
- Proven experience independently overseeing complex projects and programs, working independently, and as a team member;
- Outstanding oral and written communication skills;
- Appreciation for diverse cultures, backgrounds, and experiences;
- Understanding of independent school education;
- Must possess creative initiative and a goal-oriented work ethic;
- Able and willing to work a flexible schedule, including occasional evenings and weekends;
Application Process: Candidates will submit the following in one PDF file to jobs@parkcitydayschool.org. Successful candidates who may receive additional consideration will be contacted for an initial interview before a potential visit to the school. - A current resume showing all relevant employment;
- A cover letter expressing interest in the position;
- A list of references that can be contacted at the appropriate time.
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