JOB TITLE: Director of Marketing and Communications
COMPENSATION: Full Time, Salaried, Commensurate with Experience
REPORTS TO: Executive Director
SUPERVISES: Patron Services and Groups Sales Manager (FT); Graphic Designer (PT)
ORGANIZATIONAL MISSION: The Portland Symphony Orchestra serves our community by enriching lives through music
The PSO seeks a Marketing and Communications Director with a proven track record of successfully managing and executing marketing campaigns across a variety of channels, including web/interactive, traditional media, print, branding, content marketing, and social media marketing to generate qualified leads and enhanced levels of interest to support ticket sales and development goals.
As a leadership role, this position is responsible for ensuring the team is prioritizing the right initiatives and that creative assets and campaigns meet strategic objectives. This role includes being key partner to the PSO Senior Staff and overseeing public relations, an outside telemarketing team, the box office, the media strategy, and web strategy. In addition to being strategic and creative, this position requires competency in driving projects forward and addressing directly or delegating effectively the management of resources, workflow, budgets, and reports to constituents.
JOB DUTIES AND RESPONSIBILITIES:
Marketing Management/Public Relations
Plan and implement all aspects of season subscription and renewal campaigns, including direct mail and telemarketing. Oversee the acquisition of prospect lists, production of all campaign materials, and work of outside contractors. Monitor the progress of all campaigns and provide progress reports and analyses of results.
Plan and implement a year-round single tickets sales campaign, including the design and placement of print, and digital advertising, special promotions, and group sales. Oversee the work of outside contractors; provide periodic progress reports.
Develop house scale, pricing strategies, and policies that fulfill revenue/attendance goals. Research and recommend any special ticketing policies (i.e., exchanges) and subscription series makeup in collaboration with box office.
Liaise with box office. Facilitate friendly, courteous service and customer satisfaction in ticket transactions; engage in customer research as needed. Monitor internal information systems to ensure accurate and efficient ticketing and customer relations systems.
Develop a program for communicating the PSO’s activities to the media. Work closely with publicists in establishing positive contacts with local media outlets and in conveying an image consistent with the PSO’s strategic plan. Maintain media contacts, act as spokesperson for PSO as needed, and provide public information by request.
Oversee the development and production of all materials used to support the PSO’s public relations events and marketing campaigns, including subscription brochures, print ads, posters, social media, website, signs, e-news, advertising copy, telemarketing, press releases, newsletters, program book, annual report, and special promotions. Ensure the quality, consistency, and accuracy of all PSO communications.
Develop strategic marketing communications plans, including messaging strategy and channel plans, to achieve marketing plan objectives for the organization.
Work cross-functionally with Development, Artistic Operations, Education/Community, and Finance Directors to support the organization.
Oversee the planning and development of special public relations events and new subscriber activities; ensure consistency with PSO policies and objectives.
Conduct audience and market research as needed; develop strategies based on survey analyses. Provide statistical and demographic information to the PSO as requested.
Oversight of Graphic Design and Production
Secure artwork and photography for print and digital projects.
Organize and maintain electronic image archive.
Manage development, production, and distribution of all promotional and collateral materials including print and digital media.
Coordinate mailings through outside vendors.
Manage proofing and approval process for all materials.
Oversee lobby, event and box office signage.
Monitor and track in-house inventory of print materials.
Budget and Planning
Establish appropriate goals for the subscription campaign and single tickets sales campaigns, in consultation with the Executive Director
Develop a plan for achieving those goals and establish a master calendar that outlines all campaigns and external communications.
Develop budgets for each event and campaign; monitor the progress of each, and adjust plans when necessary.
Identify organizational and market trends that may cause significant problems or present new opportunities for the PSO; recommend a course of action or changes in the current operating plan that takes this information into account.
Provide information for the Music Director and Artistic Planning Committee in developing programs. Develop and recommend coordinated packaging to achieve maximum sales.
Work closely with the Executive Director and other designated staff in strategic planning and communications for the PSO.
Provide guidance and support to all departments in issues regarding patron engagement and/or communications.
Oversee the development and maintenance of all tickets sales systems and records; ensure the accuracy of all ticket revenue reports; provide periodic progress reports as requested.
Work with the Corporate & Foundations Relations Manager in packaging and solicitation of sponsorships/in-kind support for various product lines and campaigns; ensure that media exposure and acknowledgement takes place .
Negotiate contracts as needed with outside vendors for the provision of direct mail, telemarketing, marketing research, design, and printing services; ensure competitive pricing and the quality of their work.
Hire, train, manage, and evaluate the performance of all marketing and public relations staff, including vendors, interns and volunteers.
Serve as part of the senior management team to assist the Executive Director in setting and implementing administrative and artistic policies established by the Board.
Board of Directors
Staff the Marketing Committee (if applicable) of the Board and other volunteers enlisted to participate in marketing and public relations special events and campaigns.
Report to the Board on progress of all ticket sales campaigns; provide other reports and public communications as requested.
Recommend marketing policies and promotion strategies to the Executive Director and Board with the goal of reaching new audiences for the orchestra; ensure that all new promotions demonstrate the highest standards of professionalism and ethical conduct.
Serve on relevant patron engagement, box office, and artistic planning committees.
Attend concerts of the orchestra to represent the PSO to the public.
Develop and maintain relationships with local business and arts leaders to enhance PSO’s marketing and public relations efforts. Work to enhance public understanding of and support for the unique role of the orchestra in the community.
Represent PSO in the Playbill - Portland Presents.
Perform other duties as assigned by the Executive Director.
Please email resume + cover letter to Carolyn Nishon, Executive Director, at firstname.lastname@example.org with subject line “PSO Marketing Application” by Sunday, August 18, 2019. Format: .pdf preferred / .doc accepted.
For more information on the Portland Symphony Orchestra (Maine), please visit PortlandSymphony.org
5+ years managing teams
5+ years in marketing, preferably in the performing arts
Marketing Degree or relevant experience
Digital marketing certifications: such as Google Ads, Google Analytics, Facebook BluePrint, or relative experience
Highly motivated with strong organizational and communication skills
Ability to work as part of a team, resolving problems, balancing the needs of diverse groups, and carrying projects through at a high level of excellence
Ability to independently prioritize and complete work in a complex environment
Extremely sophisticated time management and prioritization skills
Excellent written and oral communication skills
Strong computer skills
Familiarity with the following strongly preferred
Google Analytics & Google Adwords
Adobe Creative Cloud
Online content management (Wordpress)
Email management and communication (Constant Contact))
Presentation (MS PowerPoint or KeyNote)
Strong Excel Skills
Video production management
An understanding and appreciation for symphonic music
About Portland Symphony Orchestra
The Portland Symphony Orchestra was established in 1924 and is a fully professional per-service orchestra with the mission of serving its community by enriching lives through music. The Portland Symphony Orchestra aspires to be the finest regional orchestra in the country.